Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.
Accepted 2026-02-19 00:00:00 ET · period of report 2026-02-17 · accession 0001843064-26-000002 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-02-19 | 2026-02-17 | BFH | Greer Valerie E | EVP, Chief Commercial Off | A - Grant | — | +29.2K | 181.2K | +19% | — |
| M | 2026-02-19 | 2026-02-17+ | BFH | Greer Valerie E | EVP, Chief Commercial Off | F - Tax | $73.10 | -25.8K | 157.4K | -14% | -$1.89M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2026-02-17 | A | A | 9,478 | — | 161,429 | D | — | — | (F1) The new grant is for 9,478 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,127 units vesting on 2/17/27, 3,127 units vesting on 2/17/28 and 3,224 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates. |
| 2 | Common | Common Stock | 2026-02-17 | A | A | 14,217 | — | 175,646 | D | — | — | (F2) The new grant is for 14,217 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date. |
| 3 | Common | Common Stock | 2026-02-18 | F | D | 2,003 | $73.74 | 155,352 | D | — | — | |
| 4 | Common | Common Stock | 2026-02-17 | F | D | 23,834 | $73.05 | 157,355 | D | — | — | |
| 5 | Common | Common Stock | 2026-02-17 | A | A | 5,543 | — | 181,189 | D | — | — | (F3) Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 25,310 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 5,543 units, for a total of 30,853 units. |