Form 4 for PRPL Purple Innovation, Inc.
Accepted 2025-03-18 00:00:00 ET · period of report 2025-03-15 · accession 0001013762-25-000579 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-03-18 | 2025-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | F - Tax | $0.9 | -3,607 | 19.7K | -15% | -$3,246 |
| DM | 2025-03-18 | 2025-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | — | +10.5K | 26.0K | +68% | — |
| D | 2025-03-18 | 2025-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | D - Sale to Iss | $0.00 | -9,037 | 0 | -100% | $0 |
| DM | 2025-03-18 | 2025-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | $0.00 | -10.5K | 6,292 | -63% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-03-15 | F | D | 2,152 | $0.9 | 23,812 | D | — | — | |
| 2 | Common | Class A Common Stock | 2025-03-15 | F | D | 1,455 | $0.9 | 19,672 | D | — | — | |
| 3 | Common | Class A Common Stock | 2025-03-15 | M | A | 4,253 | — | 21,127 | D | — | — | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. |
| 4 | Common | Class A Common Stock | 2025-03-15 | M | A | 6,292 | — | 25,964 | D | — | — | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. |
| 5 | Derivative | Performance Stock Units | 2025-03-15 | D | D | 9,037 | $0.00 | 0 | D | — · — to — | 0 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F4) On May 26, 2022, the Company granted Performance Stock Units that could vest on March 15, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. |
| 6 | Derivative | Restricted Stock Units | 2025-03-15 | M | D | 4,253 | $0.00 | 0 | D | — · — to — | 4,253 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F2) Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. |
| 7 | Derivative | Restricted Stock Units | 2025-03-15 | M | D | 6,292 | $0.00 | 6,292 | D | — · — to — | 6,292 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F3) Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. |