PRPL Purple Innovation, Inc.
Nasdaq · SEC CIK 1643953 · EDGAR
- Bought, last 12 months
- $29.4K 1 purchases by 1 insiders
- Sold, last 12 months
- $0 0 sales by 0 insiders
- Filings on record
- 182 since 2021-09-03, latest 2026-05-06 10:57
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| Lucian Robert Gerard | CFO | $29.4K | — |
| KERBY JEFFERY SCOTT | Chief of Owned Retail | — | — |
| HAYNOR ERIC SCOTT | COO | — | — |
| HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | — | — |
| DeMartini Robert | CEO, Dir | — | — |
| Ulrich George Turner | Principal Accounting Off | — | — |
| Vogensen Todd E. | CFO | — | — |
Transactions 156
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-05-06 10:57 | 2026-05-04 | PRPL | Lucian Robert Gerard | CFO | P - Purchase | $0.4906 | +60.0K | 60.0K | New | +$29.4K | |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | — | +6,576 | 41.0K | +19% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +16.9K | 96.9K | +21% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +21.1K | 260.8K | +9% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | — | +13.6K | 80.6K | +20% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | F - Tax | $0.6612 | -3,920 | 76.6K | -5% | -$2,592 |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | Vogensen Todd E. | CFO | M - OptEx | — | +24.1K | 102.5K | +31% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | Vogensen Todd E. | CFO | F - Tax | $0.6612 | -7,079 | 95.4K | -7% | -$4,681 |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +80.4K | 1.00M | +9% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | DeMartini Robert | CEO, Dir | F - Tax | $0.6612 | -23.2K | 976.9K | -2% | -$15.3K |
| D | 2026-03-17 | 2026-03-15 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +14.1K | 239.7K | +6% | — |
| D | 2026-03-17 | 2026-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | F - Tax | $0.71 | -2,651 | 67.0K | -4% | -$1,882 |
| D | 2026-03-17 | 2026-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | — | +9,186 | 69.6K | +15% | — |
| D | 2026-03-17 | 2026-03-15 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +11.2K | 80.1K | +16% | — |
| D | 2026-03-17 | 2026-03-14 | PRPL | Vogensen Todd E. | CFO | M - OptEx | — | +43.2K | 91.1K | +90% | — |
| D | 2026-03-17 | 2026-03-14 | PRPL | Vogensen Todd E. | CFO | F - Tax | $0.71 | -12.7K | 78.4K | -14% | -$9,005 |
| D | 2026-03-17 | 2026-03-15 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +56.5K | 936.0K | +6% | — |
| D | 2026-03-17 | 2026-03-15 | PRPL | DeMartini Robert | CEO, Dir | F - Tax | $0.71 | -16.3K | 919.7K | -2% | -$11.6K |
| D | 2026-03-17 | 2026-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | — | +6,292 | 34.4K | +22% | — |
| D | 2025-06-06 | 2025-06-06 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +12.6K | 225.6K | +6% | — |
| D | 2025-05-12 | 2025-05-12 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +9,827 | 68.8K | +17% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | — | +6,576 | 30.4K | +28% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | Ulrich George Turner | Principal Accounting Off | F - Tax | $0.76 | -2,249 | 28.1K | -7% | -$1,709 |
| D | 2025-04-02 | 2025-03-31 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +21.1K | 213.0K | +11% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | DeMartini Robert | CEO, Dir | F - Tax | $0.76 | -23.2K | 879.5K | -3% | -$17.7K |
| D | 2025-04-02 | 2025-03-31 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +80.4K | 902.7K | +10% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | Vogensen Todd E. | CFO | F - Tax | $0.76 | -6,970 | 47.9K | -13% | -$5,297 |
| D | 2025-04-02 | 2025-03-31 | PRPL | Vogensen Todd E. | CFO | M - OptEx | — | +24.1K | 54.8K | +78% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | Roddy Jack | CHRO | M - OptEx | — | +16.9K | 85.8K | +24% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | — | +13.6K | 65.1K | +26% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | F - Tax | $0.76 | -4,647 | 60.4K | -7% | -$3,532 |
| D | 2025-04-02 | 2025-03-31 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +16.9K | 59.0K | +40% | — |
| D | 2025-03-26 | 2025-03-25 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +166.7K | 870.5K | +24% | — |
| D | 2025-03-26 | 2025-03-25 | PRPL | DeMartini Robert | CEO, Dir | F - Tax | $0.79 | -48.2K | 822.4K | -6% | -$38.1K |
| D | 2025-03-18 | 2025-03-15 | PRPL | DeMartini Robert | CEO, Dir | F - Tax | $0.9 | -16.3K | 703.9K | -2% | -$14.7K |
| D | 2025-03-18 | 2025-03-15 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +56.5K | 720.2K | +9% | — |
| D | 2025-03-18 | 2025-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | — | +9,186 | 54.6K | +20% | — |
| D | 2025-03-18 | 2025-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | F - Tax | $0.9 | -3,142 | 51.5K | -6% | -$2,828 |
| D | 2025-03-18 | 2025-03-15 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +14.1K | 191.9K | +8% | — |
| D | 2025-03-18 | 2025-03-14 | PRPL | Vogensen Todd E. | CFO | M - OptEx | — | +43.2K | 43.2K | New | — |
| D | 2025-03-18 | 2025-03-14 | PRPL | Vogensen Todd E. | CFO | F - Tax | $0.9 | -12.5K | 30.7K | -29% | -$11.2K |
| D | 2025-03-18 | 2025-03-15 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +11.2K | 42.1K | +36% | — |
| D | 2025-03-18 | 2025-03-14 | PRPL | McDermott Tricia | CLO | F - Tax | $0.9 | -10.2K | 25.8K | -28% | -$9,158 |
| D | 2025-03-18 | 2025-03-14 | PRPL | McDermott Tricia | CLO | M - OptEx | — | +36.0K | 36.0K | New | — |
| DM | 2025-03-18 | 2025-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | F - Tax | $0.9 | -3,607 | 19.7K | -15% | -$3,246 |
| DM | 2025-03-18 | 2025-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | — | +10.5K | 26.0K | +68% | — |
| DM | 2025-03-18 | 2025-03-15 | PRPL | Roddy Jack | CHRO | M - OptEx | — | +22.2K | 57.5K | +63% | — |
| MI | 2025-02-03 | 2024-10-09+ | PRPL | Peterson Douglas Scott | Dir | G - Gift | $0.00 | +54.8K | 3.23M | +2% | $0 |
| M | 2025-02-03 | 2024-10-09+ | PRPL | Peterson Douglas Scott | Dir | G - Gift | $0.00 | -54.8K | 0 | -100% | $0 |
| 2025-02-03 | 2024-11-15 | PRPL | Peterson Douglas Scott | Dir | J - Other | $0.00 | +23.0K | 23.0K | New | $0 | |
| D | 2024-10-25 | 2024-10-25 | PRPL | Roddy Jack | CHRO | M - OptEx | — | +2,177 | 46.8K | +5% | — |
| M | 2024-06-28 | 2024-06-26+ | PRPL | DeMartini Robert | CEO, Dir | P - Purchase | $1.02 | +200.0K | 524.8K | +62% | +$203.2K |
| D | 2024-06-07 | 2024-06-06 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +12.6K | 177.8K | +8% | — |
| D | 2024-05-14 | 2024-05-12 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +9,827 | 30.9K | +47% | — |
| 2024-03-26 | 2024-03-22 | PRPL | Ulrich George Turner | Principal Accounting Off | P - Purchase | $1.52 | +4,000 | 16.9K | +31% | +$6,080 | |
| DM | 2024-03-26 | 2024-03-25 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +166.7K | 463.7K | +56% | — |
| DM | 2024-03-19 | 2024-03-15 | PRPL | Roddy Jack | CHRO | F - Tax | $1.56 | -6,573 | 44.6K | -13% | -$10.3K |
| DM | 2024-03-19 | 2024-03-15 | PRPL | Roddy Jack | CHRO | M - OptEx | — | +22.2K | 39.7K | +127% | — |
| DM | 2024-03-19 | 2024-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | M - OptEx | — | +11.2K | 6,147 | New | — |
| DM | 2024-03-19 | 2024-03-15 | PRPL | Ulrich George Turner | Principal Accounting Off | F - Tax | $1.56 | -3,817 | 5,947 | -39% | -$5,955 |
| D | 2024-03-19 | 2024-03-15 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +56.5K | 297.0K | +24% | — |
| D | 2024-03-19 | 2024-03-15 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +11.2K | 21.1K | +114% | — |
| D | 2024-03-19 | 2024-03-15 | PRPL | Krausz Keira | CMO | M - OptEx | — | +11.6K | 11.6K | New | — |
| D | 2024-03-19 | 2024-03-15 | PRPL | Krausz Keira | CMO | F - Tax | $1.56 | -4,815 | 6,829 | -41% | -$7,511 |
| D | 2024-03-19 | 2024-03-15 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +14.1K | 165.3K | +9% | — |
| D | 2024-03-19 | 2024-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | — | +9,185 | 48.6K | +23% | — |
| D | 2024-03-19 | 2024-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | F - Tax | $1.56 | -3,151 | 45.5K | -6% | -$4,916 |
| I | 2024-03-06 | 2024-03-04 | PRPL | Peterson Douglas Scott | Dir | J - Other | — | +431.4K | 3.18M | +16% | — |
| I | 2024-02-08 | 2023-11-22 | PRPL | Peterson Douglas Scott | Dir | J - Other | — | +149.9K | 2.75M | +6% | — |
| D | 2023-10-27 | 2023-10-25 | PRPL | Roddy Jack | CHRO | M - OptEx | — | +2,177 | 29.0K | +8% | — |
| 2023-08-30 | 2023-08-28 | PRPL | DICAMILLO GARY T | Dir | P - Purchase | $2.22 | +10.0K | 158.5K | +7% | +$22.2K | |
| AI | 2023-06-27 | 2023-06-20 | PRPL | DARLING SETH LANE | Dir | A - Grant | $0.00 | +31.8K | 48.8K | +187% | $0 |
| 2023-06-22 | 2023-06-20 | PRPL | DICAMILLO GARY T | Dir | A - Grant | $0.00 | +35.4K | 148.5K | +31% | $0 | |
| I | 2023-06-22 | 2023-06-20 | PRPL | HOLLINGSWORTH CLAUDIA | Dir | A - Grant | $0.00 | +31.8K | 73.6K | +76% | $0 |
| I | 2023-06-22 | 2023-06-20 | PRPL | Gray Adam | Dir, 10% | A - Grant | $0.00 | +40.8K | 46.86M | +0.1% | $0 |
| 2023-06-22 | 2023-06-20 | PRPL | DARLING SETH LANE | Dir | A - Grant | $0.00 | +31.8K | 48.8K | +187% | $0 | |
| 2023-06-22 | 2023-06-20 | PRPL | Serow Erika | Dir | A - Grant | $0.00 | +31.8K | 31.8K | New | $0 | |
| 2023-06-22 | 2023-06-20 | PRPL | Pate R Carter | Dir | A - Grant | $0.00 | +31.8K | 48.7K | +187% | $0 | |
| 2023-06-22 | 2023-06-20 | PRPL | Peterson Douglas Scott | Dir | A - Grant | $0.00 | +31.8K | 31.8K | New | $0 | |
| D | 2023-06-07 | 2023-06-06 | PRPL | HAYNOR ERIC SCOTT | COO | M - OptEx | — | +12.6K | 151.2K | +9% | — |
| 2023-06-06 | 2023-06-02 | PRPL | McGarvey Casey Kale | CLO | P - Purchase | $2.85 | +22.3K | 108.4K | +26% | +$63.6K | |
| 2023-05-30 | 2023-05-26 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | P - Purchase | $3.45 | +16.4K | 39.4K | +71% | +$56.4K | |
| 2023-05-17 | 2023-05-15 | PRPL | DeMartini Robert | CEO | P - Purchase | $2.97 | +50.0K | 240.5K | +26% | +$148.5K | |
| 2023-05-16 | 2023-05-16 | PRPL | DARLING SETH LANE | Dir | P - Purchase | $3.03 | +17.0K | 17.0K | New | +$51.5K | |
| D | 2023-05-15 | 2023-05-15 | PRPL | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | M - OptEx | — | +9,826 | 9,826 | New | — |
| 2023-05-15 | 2023-05-15 | PRPL | Pate R Carter | Dir | P - Purchase | $2.95 | +16.9K | 16.9K | New | +$50.0K | |
| 2023-05-01 | 2023-04-27 | PRPL | Ulrich George Turner | Principal Accounting Off | J - Other | — | -55.15 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | ZEPF PAUL J | Dir | J - Other | — | -959.06 | 0 | -100% | — | |
| I | 2023-05-01 | 2023-04-27 | PRPL | HOLLINGSWORTH CLAUDIA | Dir | J - Other | — | -418.33 | 0 | -100% | — |
| 2023-05-01 | 2023-04-27 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | J - Other | — | -230.77 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | DICAMILLO GARY T | Dir | J - Other | — | -1,131 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | McGarvey Casey Kale | CLO | J - Other | — | -1,811 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | HAYNOR ERIC SCOTT | COO | J - Other | — | -1,386 | 0 | -100% | — | |
| I | 2023-05-01 | 2023-04-27 | PRPL | Coliseum Capital Co-Invest III, L.P. | Dir, 10% | J - Other | $0.1 | -468.1K | 0 | -100% | -$46.8K |
| 2023-05-01 | 2023-04-27 | PRPL | Anthos Pano | Dir | J - Other | — | -299.20 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | ZIER DAWN M. | Dir | J - Other | — | -423.89 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | DeMartini Robert | CEO, Dir | J - Other | — | -1,905 | 0 | -100% | — | |
| 2023-05-01 | 2023-04-27 | PRPL | Roddy Jack | CHRO | J - Other | — | -268.42 | 0 | -100% | — | |
| 2023-03-27 | 2023-03-23 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | P - Purchase | $2.77 | +23.1K | 23.1K | New | +$63.9K | |
| 2023-03-27 | 2023-03-23 | PRPL | HAYNOR ERIC SCOTT | COO | P - Purchase | $2.75 | +138.6K | 138.6K | New | +$381.1K |
Purchase Sale Sale after option exercise All abbreviations