Form 4 for PRPL Purple Innovation, Inc.
Accepted 2026-03-17 00:00:00 ET · period of report 2026-03-15 · accession 0001213900-26-029044 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2026-03-17 | 2026-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | F - Tax | $0.71 | -2,651 | 67.0K | -4% | -$1,882 |
| D | 2026-03-17 | 2026-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | — | +9,186 | 69.6K | +15% | — |
| D | 2026-03-17 | 2026-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | M - OptEx | $0.00 | -9,186 | 0 | -100% | $0 |
| D | 2026-03-17 | 2026-03-15 | PRPL | KERBY JEFFERY SCOTT | Chief of Owned Retail | D - Sale to Iss | $0.00 | -51.2K | 0 | -100% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-03-15 | F | D | 2,651 | $0.71 | 66,978 | D | — | — | |
| 2 | Common | Class A Common Stock | 2026-03-15 | M | A | 9,186 | — | 69,629 | D | — | — | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. |
| 3 | Derivative | Restricted Stock Units | 2026-03-15 | M | D | 9,186 | $0.00 | 0 | D | — · — to — | 9,186 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F2) Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. |
| 4 | Derivative | Performance Stock Units | 2026-03-15 | D | D | 51,178 | $0.00 | 0 | D | — · — to — | 0 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F3) On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units. |