InsiderTrades

KERBY JEFFERY SCOTT

SEC CIK 1962555 · EDGAR

Buying vs selling by month open-market trades, last 43 months, PRPL
BoughtSold

Companies

TickerCompanyTitleHoldingBoughtSoldTradesFirstLast
PRPLPurple Innovation, Inc.Chief of Owned Retail 80.6K $120.3K — 132023-03-232026-03-31

Most active insiders at PRPL, 12 months

#InsiderTitleBoughtSold
1 Lucian Robert GerardCFO $29.4K—
2 KERBY JEFFERY SCOTTChief of Owned Retail ——
3 HAYNOR ERIC SCOTTCOO ——
4 HUTCHINGS JEFFREY LAYNEChief Innovation Off ——
5 DeMartini RobertCEO, Dir ——
6 Ulrich George TurnerPrincipal Accounting Off ——
7 Vogensen Todd E.CFO ——

Transactions 13

Type
Reset
X Filed Traded Ticker Company Insider Title Type Price Qty Owned ΔOwn Value
D 2026-04-02 16:00 2026-03-31 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail M - OptEx — +13.6K 80.6K +20% —
D 2026-04-02 16:00 2026-03-31 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail F - Tax $0.6612 -3,920 76.6K -5% -$2,592
D 2026-03-17 2026-03-15 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail F - Tax $0.71 -2,651 67.0K -4% -$1,882
D 2026-03-17 2026-03-15 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail M - OptEx — +9,186 69.6K +15% —
D 2025-04-02 2025-03-31 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail M - OptEx — +13.6K 65.1K +26% —
D 2025-04-02 2025-03-31 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail F - Tax $0.76 -4,647 60.4K -7% -$3,532
D 2025-03-18 2025-03-15 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail M - OptEx — +9,186 54.6K +20% —
D 2025-03-18 2025-03-15 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail F - Tax $0.9 -3,142 51.5K -6% -$2,828
D 2024-03-19 2024-03-15 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail M - OptEx — +9,185 48.6K +23% —
D 2024-03-19 2024-03-15 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail F - Tax $1.56 -3,151 45.5K -6% -$4,916
2023-05-30 2023-05-26 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail P - Purchase $3.45 +16.4K 39.4K +71% +$56.4K
2023-05-01 2023-04-27 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail J - Other — -230.77 0 -100% —
2023-03-27 2023-03-23 PRPL Purple Innovation, Inc. KERBY JEFFERY SCOTT Chief of Owned Retail P - Purchase $2.77 +23.1K 23.1K New +$63.9K

Purchase Sale Sale after option exercise All abbreviations