DeMartini Robert
SEC CIK 1900302 · EDGAR
BoughtSold
Companies
| Ticker | Company | Title | Holding | Bought | Sold | Trades | First | Last |
|---|---|---|---|---|---|---|---|---|
| PRPL | Purple Innovation, Inc. | CEO, Dir | 1.00M | $351.7K | — | 19 | 2022-02-03 | 2026-03-31 |
Most active insiders at PRPL, 12 months
| # | Insider | Title | Bought | Sold |
|---|---|---|---|---|
| 1 | Lucian Robert Gerard | CFO | $29.4K | — |
| 2 | KERBY JEFFERY SCOTT | Chief of Owned Retail | — | — |
| 3 | HAYNOR ERIC SCOTT | COO | — | — |
| 4 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Off | — | — |
| 5 | DeMartini Robert | CEO, Dir | — | — |
| 6 | Ulrich George Turner | Principal Accounting Off | — | — |
| 7 | Vogensen Todd E. | CFO | — | — |
Transactions 19
| X | Filed | Traded | Ticker | Company | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +80.4K | 1.00M | +9% | — |
| D | 2026-04-02 16:00 | 2026-03-31 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | F - Tax | $0.6612 | -23.2K | 976.9K | -2% | -$15.3K |
| D | 2026-03-17 | 2026-03-15 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +56.5K | 936.0K | +6% | — |
| D | 2026-03-17 | 2026-03-15 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | F - Tax | $0.71 | -16.3K | 919.7K | -2% | -$11.6K |
| D | 2025-04-02 | 2025-03-31 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | F - Tax | $0.76 | -23.2K | 879.5K | -3% | -$17.7K |
| D | 2025-04-02 | 2025-03-31 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +80.4K | 902.7K | +10% | — |
| D | 2025-03-26 | 2025-03-25 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +166.7K | 870.5K | +24% | — |
| D | 2025-03-26 | 2025-03-25 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | F - Tax | $0.79 | -48.2K | 822.4K | -6% | -$38.1K |
| D | 2025-03-18 | 2025-03-15 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | F - Tax | $0.9 | -16.3K | 703.9K | -2% | -$14.7K |
| D | 2025-03-18 | 2025-03-15 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +56.5K | 720.2K | +9% | — |
| M | 2024-06-28 | 2024-06-26+ | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | P - Purchase | $1.02 | +200.0K | 524.8K | +62% | +$203.2K |
| DM | 2024-03-26 | 2024-03-25 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +166.7K | 463.7K | +56% | — |
| D | 2024-03-19 | 2024-03-15 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +56.5K | 297.0K | +24% | — |
| 2023-05-17 | 2023-05-15 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO | P - Purchase | $2.97 | +50.0K | 240.5K | +26% | +$148.5K | |
| 2023-05-01 | 2023-04-27 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | J - Other | — | -1,905 | 0 | -100% | — | |
| DM | 2023-03-27 | 2023-03-25 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +166.7K | 135.3K | New | — |
| D | 2022-04-05 | 2022-04-03 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +7,936 | 23.8K | +50% | — |
| D | 2022-03-07 | 2022-03-03 | PRPL | Purple Innovation, Inc. | DeMartini Robert | CEO, Dir | M - OptEx | — | +7,936 | 15.9K | +100% | — |
| D | 2022-02-04 | 2022-02-03 | PRPL | Purple Innovation, Inc. | DeMartini Robert | Acting CEO, Dir | M - OptEx | — | +7,936 | 7,936 | New | — |
Purchase Sale Sale after option exercise All abbreviations