InsiderTrades

Form 4 for PRPL Purple Innovation, Inc.

Accepted 2025-03-26 00:00:00 ET · period of report 2025-03-25 · accession 0001013762-25-002703 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
D 2025-03-26 2025-03-25 PRPL DeMartini Robert CEO, Dir M - OptEx — +166.7K 870.5K +24% —
D 2025-03-26 2025-03-25 PRPL DeMartini Robert CEO, Dir F - Tax $0.79 -48.2K 822.4K -6% -$38.1K
D 2025-03-26 2025-03-25 PRPL DeMartini Robert CEO, Dir M - OptEx $0.00 -166.7K 0 -100% $0

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Class A Common Stock 2025-03-25 M A 166,667 — 870,527 D — — (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
2 Common Class A Common Stock 2025-03-25 F D 48,167 $0.79 822,360 D — —
3 Derivative Restricted Stock Units 2025-03-25 M D 166,667 $0.00 0 D — · — to — 166,667 Class A Common Stock (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F2) On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025.