Form 4 for PRPL Purple Innovation, Inc.
Accepted 2025-04-02 00:00:00 ET · period of report 2025-03-31 · accession 0001213900-25-027978 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2025-04-02 | 2025-03-31 | PRPL | DeMartini Robert | CEO, Dir | F - Tax | $0.76 | -23.2K | 879.5K | -3% | -$17.7K |
| D | 2025-04-02 | 2025-03-31 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | — | +80.4K | 902.7K | +10% | — |
| D | 2025-04-02 | 2025-03-31 | PRPL | DeMartini Robert | CEO, Dir | M - OptEx | $0.00 | -80.4K | 160.8K | -33% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-03-31 | F | D | 23,232 | $0.76 | 879,514 | D | — | — | |
| 2 | Common | Class A Common Stock | 2025-03-31 | M | A | 80,386 | — | 902,746 | D | — | — | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. |
| 3 | Derivative | Restricted Stock Units | 2025-03-31 | M | D | 80,386 | $0.00 | 160,771 | D | — · — to — | 80,386 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F2) Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. |