Form 4 for PRPL Purple Innovation, Inc.
Accepted 2026-03-17 00:00:00 ET · period of report 2026-03-14 · accession 0001213900-26-029042 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2026-03-17 | 2026-03-14 | PRPL | Vogensen Todd E. | CFO | M - OptEx | — | +43.2K | 91.1K | +90% | — |
| D | 2026-03-17 | 2026-03-14 | PRPL | Vogensen Todd E. | CFO | F - Tax | $0.71 | -12.7K | 78.4K | -14% | -$9,005 |
| D | 2026-03-17 | 2026-03-14 | PRPL | Vogensen Todd E. | CFO | M - OptEx | $0.00 | -43.2K | 43.2K | -50% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-03-14 | M | A | 43,210 | — | 91,078 | D | — | — | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. |
| 2 | Common | Class A Common Stock | 2026-03-14 | F | D | 12,683 | $0.71 | 78,395 | D | — | — | |
| 3 | Derivative | Restricted Stock Units | 2026-03-14 | M | D | 43,210 | $0.00 | 43,210 | D | — · — to — | 43,210 Class A Common Stock | (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F2) Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number. |