InsiderTrades

Form 4 for PRPL Purple Innovation, Inc.

Accepted 2025-03-18 00:00:00 ET · period of report 2025-03-14 · accession 0001013762-25-000584 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
D 2025-03-18 2025-03-14 PRPL Vogensen Todd E. CFO M - OptEx — +43.2K 43.2K New —
D 2025-03-18 2025-03-14 PRPL Vogensen Todd E. CFO F - Tax $0.9 -12.5K 30.7K -29% -$11.2K
D 2025-03-18 2025-03-14 PRPL Vogensen Todd E. CFO M - OptEx $0.00 -43.2K 86.4K -33% $0

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Class A Common Stock 2025-03-14 M A 43,210 — 43,210 D — — (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
2 Common Class A Common Stock 2025-03-14 F D 12,488 $0.9 30,722 D — —
3 Derivative Restricted Stock Units 2025-03-14 M D 43,210 $0.00 86,420 D — · — to — 43,210 Class A Common Stock (F1) Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. (F2) Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.