Form 4 for CRM Salesforce
Accepted 2025-10-14 00:00:00 ET · period of report 2025-10-10 · accession 0001108524-25-000162 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-10-14 | 2025-10-10+ | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $244.76 | -4,500 | 11.91M | -0.0% | -$1.10M |
| DM | 2025-10-14 | 2025-10-10+ | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +4,500 | 11.91M | +0.0% | +$726.8K |
| DM | 2025-10-14 | 2025-10-10+ | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $0.00 | -4,500 | 31.6K | -12% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2025-10-13 | S | D | 188 | $246.00 | 11,912,288 | D | — | — | (F13) Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6300 to $246.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 2 | Common | Common Stock | 2025-10-13 | S | D | 15 | $246.66 | 11,912,273 | D | — | — | (F14) Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6300 to $246.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 3 | Common | Common Stock | 2025-10-13 | S | D | 190 | $248.34 | 11,912,083 | D | — | — | (F15) Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.6300 to $248.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 4 | Common | Common Stock | 2025-10-13 | S | D | 512 | $248.88 | 11,911,571 | D | — | — | (F16) Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.6600 to $249.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 5 | Common | Common Stock | 2025-10-10 | M | A | 2,250 | $161.50 | 11,913,821 | D | — | — | (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 6 | Common | Common Stock | 2025-10-10 | S | D | 720 | $241.71 | 11,913,101 | D | — | — | (F3) Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.0865 to $242.0847 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 7 | Common | Common Stock | 2025-10-10 | S | D | 719 | $242.41 | 11,912,382 | D | — | — | (F4) Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0864 to $242.9000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 8 | Common | Common Stock | 2025-10-10 | S | D | 134 | $244.10 | 11,912,248 | D | — | — | (F5) Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5253 to $244.4898 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 9 | Common | Common Stock | 2025-10-10 | S | D | 173 | $245.29 | 11,912,075 | D | — | — | (F6) Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0800 to $245.8135 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 10 | Common | Common Stock | 2025-10-10 | S | D | 292 | $246.66 | 11,911,783 | D | — | — | (F7) Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.1985 to $247.1300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 11 | Common | Common Stock | 2025-10-10 | S | D | 157 | $247.97 | 11,911,626 | D | — | — | (F8) Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.3895 to $248.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 12 | Common | Common Stock | 2025-10-10 | S | D | 55 | $248.55 | 11,911,571 | D | — | — | (F9) Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.4950 to $248.6030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 13 | Common | Common Stock | 2025-10-13 | M | A | 2,250 | $161.50 | 11,913,821 | D | — | — | (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 14 | Common | Common Stock | 2025-10-13 | S | D | 164 | $243.10 | 11,913,657 | D | — | — | (F10) Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6200 to $243.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 15 | Common | Common Stock | 2025-10-13 | S | D | 607 | $244.24 | 11,913,050 | D | — | — | (F11) Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6200 to $244.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 16 | Common | Common Stock | 2025-10-13 | S | D | 574 | $245.00 | 11,912,476 | D | — | — | (F12) Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6200 to $245.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 17 | Derivative | Non-qualified Stock Option (Right to Buy) | 2025-10-10 | M | D | 2,250 | $0.00 | 33,872 | D | $161.50 · 2020-03-22 to 2026-03-22 | 2,250 Common Stock | (F18) Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months. |
| 18 | Derivative | Non-qualified Stock Option (Right to Buy) | 2025-10-13 | M | D | 2,250 | $0.00 | 31,622 | D | $161.50 · 2020-03-22 to 2026-03-22 | 2,250 Common Stock | (F18) Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months. |