Form 4 for CRM Salesforce
Accepted 2025-10-17 00:00:00 ET · period of report 2025-10-16 · accession 0001108524-25-000172 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-10-17 | 2025-10-16 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $248.36 | -2,250 | 11.91M | -0.0% | -$558.8K |
| D | 2025-10-17 | 2025-10-16 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-10-17 | 2025-10-16 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $0.00 | -2,250 | 24.9K | -8% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2025-10-16 | S | D | 457 | $247.12 | 11,912,442 | D | — | — | (F6) Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6748 to $247.6382 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 2 | Common | Common Stock | 2025-10-16 | S | D | 90 | $248.19 | 11,912,352 | D | — | — | (F7) Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.7793 to $248.7668 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 3 | Common | Common Stock | 2025-10-16 | S | D | 119 | $249.28 | 11,912,233 | D | — | — | (F8) Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.8882 to $249.8285 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 4 | Common | Common Stock | 2025-10-16 | S | D | 20 | $249.89 | 11,912,213 | D | — | — | (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 5 | Common | Common Stock | 2025-10-16 | S | D | 105 | $251.86 | 11,912,108 | D | — | — | (F9) Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.2238 to $252.0300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 6 | Common | Common Stock | 2025-10-16 | S | D | 294 | $252.83 | 11,911,814 | D | — | — | (F10) Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.3757 to $253.3624 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 7 | Common | Common Stock | 2025-10-16 | S | D | 217 | $253.76 | 11,911,597 | D | — | — | (F11) Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.5300 to $254.0996 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 8 | Common | Common Stock | 2025-10-16 | S | D | 26 | $255.26 | 11,911,571 | D | — | — | (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 9 | Common | Common Stock | 2025-10-16 | M | A | 2,250 | $161.50 | 11,913,821 | D | — | — | (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 10 | Common | Common Stock | 2025-10-16 | S | D | 104 | $243.57 | 11,913,717 | D | — | — | (F3) Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.3782 to $243.9228 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 11 | Common | Common Stock | 2025-10-16 | S | D | 351 | $245.28 | 11,913,366 | D | — | — | (F4) Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6391 to $245.6050 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 12 | Common | Common Stock | 2025-10-16 | S | D | 467 | $246.20 | 11,912,899 | D | — | — | (F5) Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6653 to $246.6543 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 13 | Derivative | Non-qualified Stock Option (Right to Buy) | 2025-10-16 | M | D | 2,250 | $0.00 | 24,872 | D | $161.50 · 2020-03-22 to 2026-03-22 | 2,250 Common Stock | (F13) Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months. |