Form 4 for CRM Salesforce
Accepted 2025-07-10 00:00:00 ET · period of report 2025-07-09 · accession 0001127602-25-019080 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| DM | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $271.69 | -2,250 | 11.86M | -0.0% | -$611.3K |
| D | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | A - Grant | $0.00 | +93.1K | 11.96M | +0.8% | $0 |
| D | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $0.00 | -2,250 | 182.4K | -1% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2025-07-09 | M | A | 2,250 | $161.50 | 11,864,707 | D | — | — | (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 2 | Common | Common Stock | 2025-07-09 | S | D | 115 | $275.08 | 11,862,457 | D | — | — | (F8) Weighted average price. These shares were sold in multiple transactions at prices ranging from $274.9821 to $275.2644 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 3 | Common | Common Stock | 2025-07-09 | S | D | 250 | $274.53 | 11,862,572 | D | — | — | (F7) Weighted average price. These shares were sold in multiple transactions at prices ranging from $273.9618 to $274.8967 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 4 | Common | Common Stock | 2025-07-09 | S | D | 178 | $273.53 | 11,862,822 | D | — | — | (F6) Weighted average price. These shares were sold in multiple transactions at prices ranging from $272.9568 to $273.7326 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 5 | Common | Common Stock | 2025-07-09 | S | D | 168 | $272.16 | 11,863,000 | D | — | — | (F5) Weighted average price. These shares were sold in multiple transactions at prices ranging from $271.8277 to $272.6549 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 6 | Common | Common Stock | 2025-07-09 | S | D | 855 | $271.07 | 11,863,168 | D | — | — | (F4) Weighted average price. These shares were sold in multiple transactions at prices ranging from $270.7203 to $271.5895 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 7 | Common | Common Stock | 2025-07-09 | S | D | 684 | $270.27 | 11,864,023 | D | — | — | (F3) Weighted average price. These shares were sold in multiple transactions at prices ranging from $269.7104 to $270.6886 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 8 | Common | Common Stock | 2025-07-09 | A | A | 93,109 | $0.00 | 11,955,566 | D | — | — | (F9) This represents the number of shares earned based upon the achievement of applicable performance criteria pursuant to a performance-based restricted stock unit award with a performance period that ended on June 22, 2025. Such shares will become vested, if at all, subject to the holder's continued employment through July 15, 2025. (F2) Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. |
| 9 | Derivative | Non-qualified Stock Option (Right to Buy) | 2025-07-09 | M | D | 2,250 | $0.00 | 182,372 | D | $161.50 · 2020-03-22 to 2026-03-22 | 2,250 Common Stock | (F11) Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months. |