Form 4 for PRPL Purple Innovation, Inc.

Accepted 2023-02-14 00:00:00 ET · period of report 2023-02-13 · accession 0001209191-23-008968 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
I	2023-02-14	2023-02-13	PRPL	Coliseum Capital, LLC	Dir, 10%	P - Purchase	$4.50	+5.96M	46.81M	+15%	+$26.82M

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2023-02-13	P	A	5,960,320	$4.50	46,814,450	I See Footnotes	—	—	(F3) Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 35,151,724; 3,133,449; and 8,529,277 shares of Common Stock, respectively. (F1) The Class A common stock ("Common Stock") is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) a separate account investment advisory client of CCM (the "Separate Account"). (F2) Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.