Form 4 for SBH Sally Beauty Holdings, Inc.
Accepted 2025-11-18 00:00:00 ET · period of report 2025-11-15 · accession 0001683382-25-000007 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2025-11-18 | 2025-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | +361.7K | 760.6K | +91% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | F - Tax | $14.18 | -153.5K | 607.1K | -20% | -$2.18M |
| DM | 2025-11-18 | 2024-11-15+ | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | -393.8K | 0 | -100% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2025-11-15 | M | A | 361,697 | $0.00 | 760,650 | D | — | — | |
| 2 | Common | Common Stock | 2025-11-15 | F | D | 153,547 | $14.18 | 607,103 | D | — | — | |
| 3 | Derivative | Restricted Stock Units | 2024-11-15 | M | D | 69,339 | $0.00 | 138,679 | D | $0.00 · 2025-11-15 to 2027-11-15 | 69,339 Common Stock | (F1) Restricted stock units (RSUs) convert into common stock on a one-for-one basis. (F2) These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027. |
| 4 | Derivative | Restricted Stock Units (1) | 2025-11-15 | M | D | 98,154 | $0.00 | 98,157 | D | $0.00 · 2025-11-15 to 2026-11-15 | 98,154 Common Stock | (F3) These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026. |
| 5 | Derivative | Restricted Stock Units (1) | 2025-11-15 | M | D | 65,755 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 65,755 Common Stock | (F4) These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025. |
| 6 | Derivative | Restricted Stock Units (1) | 2025-11-15 | M | D | 76,832 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 76,832 Common Stock | (F5) Reflects earned and vested performance stock units (PSUs). |
| 7 | Derivative | Restricted Stock Units (1), (5) | 2025-11-15 | M | D | 27,255 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 27,255 Common Stock | |
| 8 | Derivative | Restricted Stock Units (1), (5) | 2025-11-15 | M | D | 24,362 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 24,362 Common Stock | |
| 9 | Derivative | Restricted Stock Units (1), (5) | 2025-11-15 | M | D | 32,088 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 32,088 Common Stock |