SBH Sally Beauty Holdings, Inc.
NYSE · SEC CIK 1368458 · EDGAR
- Bought, last 12 months
- $0 0 purchases by 0 insiders
- Sold, last 12 months
- $879.9K 3 sales by 3 insiders
- Filings on record
- 184 since 2021-08-02, latest 2026-06-09 16:30
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| Platz Marlo Michelle Cormier | SVP, CFO | — | $543.2K |
| Sherman Scott C | SVP, CLO, CHRO | — | $244.1K |
| McIntosh Kim | CAO, GVP, Ctrl | — | $92.7K |
| Goss John Howard JR | SVP, Pres Sally Beauty | — | — |
| Paulonis Denise | Pres, CEO, Dir | — | — |
| Cox Erin Nealy | Dir | — | — |
| Spinks Mark Gregory | Pres Beauty Systems Group | — | — |
| Bishop Rachel Rothe | Dir | — | — |
| Molloy Lawrence | Dir | — | — |
| Flur Dorlisa K | Dir | — | — |
Transactions 158
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2026-06-09 16:30 | 2026-06-08 | SBH | Platz Marlo Michelle Cormier | CFO, Former SVP | M - OptEx | $9.83 | +42.8K | 180.9K | +31% | +$420.4K |
| D | 2026-06-09 16:30 | 2026-06-08 | SBH | Platz Marlo Michelle Cormier | CFO, Former SVP | S - Sale+OE | $12.70 | -42.8K | 138.1K | -24% | -$543.2K |
| D | 2026-04-22 17:00 | 2026-04-21 | SBH | Cox Erin Nealy | Dir | M - OptEx | $0.00 | +50.5K | 56.0K | +924% | $0 |
| D | 2026-01-26 | 2026-01-22 | SBH | Flur Dorlisa K | Dir | M - OptEx | $0.00 | +14.5K | 57.1K | +34% | $0 |
| D | 2026-01-26 | 2026-01-22 | SBH | Bishop Rachel Rothe | Dir | M - OptEx | $0.00 | +14.5K | 36.2K | +67% | $0 |
| D | 2026-01-26 | 2026-01-22 | SBH | BOYER JEFFREY N | Dir | M - OptEx | $0.00 | +14.5K | 42.5K | +52% | $0 |
| D | 2026-01-26 | 2026-01-22 | SBH | Molloy Lawrence | Dir | M - OptEx | $0.00 | +14.5K | 30.0K | +94% | $0 |
| 2025-12-12 | 2025-12-11 | SBH | McIntosh Kim | CAO, GVP, Ctrl | S - Sale | $15.71 | -5,900 | 21.3K | -22% | -$92.7K | |
| 2025-12-03 | 2025-12-01 | SBH | Sherman Scott C | SVP, CLO, CHRO | S - Sale | $16.27 | -15.0K | 57.6K | -21% | -$244.1K | |
| D | 2025-11-18 | 2025-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | +361.7K | 760.6K | +91% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | F - Tax | $14.18 | -153.5K | 607.1K | -20% | -$2.18M |
| D | 2025-11-18 | 2025-11-15 | SBH | Spinks Mark Gregory | Pres Beauty Systems Group | M - OptEx | $0.00 | +66.0K | 15.6K | New | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Spinks Mark Gregory | Pres Beauty Systems Group | F - Tax | $14.18 | -24.7K | 129.0K | -16% | -$349.6K |
| D | 2025-11-18 | 2025-11-15 | SBH | McIntosh Kim | CAO, GVP, Ctrl | F - Tax | $14.18 | -6,272 | 27.2K | -19% | -$88.9K |
| D | 2025-11-18 | 2025-11-15 | SBH | McIntosh Kim | CAO, GVP, Ctrl | M - OptEx | $0.00 | +16.8K | 33.5K | +101% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Sherman Scott C | SVP, CLO, CHRO | M - OptEx | $0.00 | +48.1K | 90.6K | +113% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Sherman Scott C | SVP, CLO, CHRO | F - Tax | $14.18 | -18.0K | 72.6K | -20% | -$255.0K |
| D | 2025-11-18 | 2025-11-15 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | F - Tax | $14.18 | -29.1K | 138.1K | -17% | -$412.5K |
| D | 2025-11-18 | 2025-11-15 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | M - OptEx | $0.00 | +77.5K | 167.2K | +86% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | M - OptEx | $0.00 | +66.0K | 140.1K | +89% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | F - Tax | $14.18 | -24.7K | 115.5K | -18% | -$349.6K |
| 2025-09-08 | 2025-09-04 | SBH | Rangel Max R. | Dir | P - Purchase | $14.07 | +3,500 | 3,500 | New | +$49.2K | |
| 2025-08-14 | 2025-08-13 | SBH | Perelman Debra Golding | Dir | P - Purchase | $13.48 | +2,300 | 2,300 | New | +$31.0K | |
| 2025-08-11 | 2025-08-08 | SBH | Paulonis Denise | Pres, CEO, Dir | P - Purchase | $11.74 | +4,500 | 366.9K | +1% | +$52.8K | |
| 2025-08-11 | 2025-08-07 | SBH | FERGUSON DIANA SUE | Dir | P - Purchase | $12.02 | +2,500 | 7,912 | +46% | +$30.1K | |
| D | 2025-01-27 | 2025-01-24 | SBH | Molloy Lawrence | Dir | M - OptEx | $0.00 | +15.5K | 15.5K | New | $0 |
| D | 2025-01-27 | 2025-01-24 | SBH | Conroy James Grant | Dir | M - OptEx | $0.00 | +12.4K | 12.4K | New | $0 |
| D | 2025-01-27 | 2025-01-24 | SBH | Flur Dorlisa K | Dir | M - OptEx | $0.00 | +15.5K | 42.6K | +57% | $0 |
| D | 2025-01-27 | 2025-01-24 | SBH | BOYER JEFFREY N | Dir | M - OptEx | $0.00 | +15.5K | 27.9K | +124% | $0 |
| D | 2025-01-27 | 2025-01-24 | SBH | Bishop Rachel Rothe | Dir | M - OptEx | $0.00 | +15.5K | 21.7K | +248% | $0 |
| 2024-11-26 | 2024-11-25 | SBH | McIntosh Kim | CAO, GVP, Ctrl | S - Sale | $14.53 | -4,300 | 16.7K | -20% | -$62.5K | |
| 2024-11-26 | 2024-11-25 | SBH | Sherman Scott C | See Remarks | S - Sale | $14.49 | -13.5K | 42.4K | -24% | -$195.6K | |
| D | 2024-11-19 | 2024-11-15 | SBH | Edwards Mary Beth Beth | See remarks | M - OptEx | $0.00 | +33.4K | 60.6K | +123% | $0 |
| D | 2024-11-19 | 2024-11-15 | SBH | Edwards Mary Beth Beth | See remarks | F - Tax | $13.41 | -12.5K | 48.2K | -21% | -$167.3K |
| D | 2024-11-19 | 2024-11-15 | SBH | Spinks Mark Gregory | See remarks | M - OptEx | $0.00 | +45.0K | 104.4K | +76% | $0 |
| D | 2024-11-19 | 2024-11-15 | SBH | Spinks Mark Gregory | See remarks | F - Tax | $13.41 | -16.8K | 87.6K | -16% | -$225.5K |
| D | 2024-11-19 | 2024-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | F - Tax | $13.41 | -16.8K | 74.1K | -18% | -$225.5K |
| D | 2024-11-19 | 2024-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | M - OptEx | $0.00 | +45.0K | 91.0K | +98% | $0 |
| D | 2024-11-19 | 2024-11-15 | SBH | McIntosh Kim | CAO, GVP, Ctrl | M - OptEx | $0.00 | +12.8K | 24.1K | +114% | $0 |
| D | 2024-11-19 | 2024-11-15 | SBH | McIntosh Kim | CAO, GVP, Ctrl | F - Tax | $13.41 | -3,131 | 21.0K | -13% | -$42.0K |
| D | 2024-11-19 | 2024-11-15 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | F - Tax | $13.41 | -20.7K | 89.7K | -19% | -$277.6K |
| D | 2024-11-19 | 2024-11-15 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | M - OptEx | $0.00 | +55.4K | 110.4K | +101% | $0 |
| D | 2024-11-19 | 2024-11-15 | SBH | Paulonis Denise | Pres, CEO | F - Tax | $13.41 | -110.3K | 362.4K | -23% | -$1.48M |
| D | 2024-11-19 | 2024-11-15 | SBH | Paulonis Denise | Pres, CEO | M - OptEx | $0.00 | +284.1K | 472.7K | +151% | $0 |
| D | 2024-11-19 | 2024-11-15 | SBH | Sherman Scott C | See Remarks | F - Tax | $13.41 | -12.5K | 55.9K | -18% | -$167.3K |
| D | 2024-11-19 | 2024-11-15 | SBH | Sherman Scott C | See Remarks | M - OptEx | $0.00 | +33.4K | 68.4K | +95% | $0 |
| D | 2024-10-02 | 2024-10-01 | SBH | Paulonis Denise | Pres, CEO, Dir | F - Tax | $13.49 | -10.6K | 188.5K | -5% | -$142.5K |
| D | 2024-10-02 | 2024-10-01 | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | +28.3K | 199.1K | +17% | $0 |
| M | 2024-02-26 | 2024-02-22 | SBH | Sherman Scott C | See Remarks | S - Sale | $12.95 | -10.0K | 35.0K | -22% | -$129.5K |
| D | 2024-01-29 | 2024-01-25 | SBH | Heasley Linda | Dir | M - OptEx | $0.00 | +26.7K | 62.3K | +75% | $0 |
| 2023-12-13 | 2023-12-12 | SBH | Paulonis Denise | Pres, CEO, Dir | P - Purchase | $11.29 | +4,000 | 170.8K | +2% | +$45.2K | |
| D | 2023-11-27 | 2023-11-23 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | M - OptEx | $0.00 | +1,634 | 55.4K | +3% | $0 |
| D | 2023-11-27 | 2023-11-23 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | F - Tax | $9.85 | -398 | 55.0K | -0.7% | -$3,920 |
| D | 2023-11-27 | 2023-11-23 | SBH | Edwards Mary Beth Beth | See Remarks | F - Tax | $9.85 | -57 | 27.3K | -0.2% | -$561.45 |
| D | 2023-11-27 | 2023-11-23 | SBH | Edwards Mary Beth Beth | See Remarks | M - OptEx | $0.00 | +234 | 27.3K | +0.9% | $0 |
| D | 2023-11-27 | 2023-11-23 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | M - OptEx | $0.00 | +1,588 | 46.3K | +4% | $0 |
| D | 2023-11-27 | 2023-11-23 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | F - Tax | $9.85 | -387 | 45.9K | -0.8% | -$3,812 |
| D | 2023-11-17 | 2023-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | F - Tax | $9.11 | -40.2K | 166.8K | -19% | -$366.4K |
| DM | 2023-11-17 | 2023-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | +106.5K | 207.0K | +106% | $0 |
| DM | 2023-11-17 | 2023-11-15 | SBH | Sherman Scott C | SVP, CHRO | M - OptEx | $0.00 | +21.6K | 50.3K | +75% | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Sherman Scott C | SVP, CHRO | F - Tax | $9.11 | -5,259 | 45.0K | -10% | -$47.9K |
| DM | 2023-11-17 | 2023-11-15 | SBH | McIntosh Kim | CAO, GVP, Ctrl | M - OptEx | $0.00 | +13.0K | 3,364 | New | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | McIntosh Kim | CAO, GVP, Ctrl | F - Tax | $9.11 | -3,165 | 11.3K | -22% | -$28.8K |
| D | 2023-11-17 | 2023-11-15 | SBH | BOYER JEFFREY N | Dir | M - OptEx | $0.00 | +12.5K | 12.5K | New | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Spinks Mark Gregory | See Remarks | F - Tax | $9.11 | -6,798 | 59.4K | -10% | -$61.9K |
| DM | 2023-11-17 | 2023-11-15 | SBH | Spinks Mark Gregory | See Remarks | M - OptEx | $0.00 | +27.9K | 55.8K | +100% | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | F - Tax | $9.11 | -5,485 | 44.7K | -11% | -$50.0K |
| DM | 2023-11-17 | 2023-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | M - OptEx | $0.00 | +22.5K | 32.9K | +217% | $0 |
| DM | 2023-11-17 | 2023-11-15 | SBH | Edwards Mary Beth Beth | See Remarks | M - OptEx | $0.00 | +18.8K | 18.0K | New | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Edwards Mary Beth Beth | See Remarks | F - Tax | $9.11 | -4,588 | 27.1K | -14% | -$41.8K |
| DM | 2023-11-17 | 2023-11-15 | SBH | Henrich John M | SVP, Gen Counsel, Sec | M - OptEx | $0.00 | +21.6K | 31.9K | +210% | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Henrich John M | SVP, Gen Counsel, Sec | F - Tax | $9.11 | -5,259 | 39.3K | -12% | -$47.9K |
| D | 2023-11-17 | 2023-11-15 | SBH | Bishop Rachel Rothe | Dir | M - OptEx | $0.00 | +6,229 | 6,229 | New | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Flur Dorlisa K | Dir | M - OptEx | $0.00 | +12.5K | 27.1K | +85% | $0 |
| DM | 2023-11-17 | 2023-11-15 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | M - OptEx | $0.00 | +29.0K | 47.7K | +155% | $0 |
| D | 2023-11-17 | 2023-11-15 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | F - Tax | $9.11 | -7,065 | 53.8K | -12% | -$64.4K |
| D | 2023-10-03 | 2023-10-01 | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | +28.3K | 111.1K | +34% | $0 |
| D | 2023-10-03 | 2023-10-01 | SBH | Paulonis Denise | Pres, CEO, Dir | F - Tax | $8.38 | -10.6K | 100.6K | -10% | -$88.5K |
| 2023-04-11 | 2023-04-09 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | F - Tax | $14.67 | -1,816 | 31.9K | -5% | -$26.6K | |
| D | 2023-02-17 | 2023-02-16 | SBH | Spinks Mark Gregory | See Remarks | S - Sale+OE | $17.18 | -35.5K | 38.3K | -48% | -$609.1K |
| D | 2023-02-17 | 2023-02-16 | SBH | Spinks Mark Gregory | See Remarks | M - OptEx | $9.09 | +35.5K | 73.8K | +93% | +$322.3K |
| D | 2023-01-27 | 2023-01-26 | SBH | RABIN EDWARD W | Dir | M - OptEx | $0.00 | +76.0K | 115.9K | +191% | $0 |
| D | 2023-01-27 | 2023-01-26 | SBH | MCMASTER ROBERT R | Dir | M - OptEx | $0.00 | +64.9K | 175.9K | +58% | $0 |
| D | 2023-01-27 | 2023-01-26 | SBH | MILLER JOHN A | Dir | M - OptEx | $0.00 | +48.5K | 139.9K | +53% | $0 |
| D | 2023-01-27 | 2023-01-26 | SBH | EISENBERG MARSHALL E | Dir | M - OptEx | $0.00 | +103.8K | 175.9K | +144% | $0 |
| D | 2022-11-28 | 2022-11-23 | SBH | Goss John Howard JR | SVP, Pres, Sally Beauty | M - OptEx | $0.00 | +1,587 | 28.1K | +6% | $0 |
| D | 2022-11-28 | 2022-11-23 | SBH | Goss John Howard JR | SVP, Pres, Sally Beauty | F - Tax | $11.58 | -387 | 27.7K | -1% | -$4,481 |
| D | 2022-11-28 | 2022-11-23 | SBH | Edwards Mary Beth Beth | SVP, CIO, CTO | M - OptEx | $0.00 | +233 | 12.9K | +2% | $0 |
| D | 2022-11-28 | 2022-11-23 | SBH | Edwards Mary Beth Beth | SVP, CIO, CTO | F - Tax | $11.58 | -57 | 12.8K | -0.4% | -$660.06 |
| D | 2022-11-28 | 2022-11-23 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | F - Tax | $11.58 | -398 | 33.7K | -1% | -$4,609 |
| D | 2022-11-28 | 2022-11-23 | SBH | Platz Marlo Michelle Cormier | SVP, CFO | M - OptEx | $0.00 | +1,634 | 34.1K | +5% | $0 |
| D | 2022-11-17 | 2022-11-15 | SBH | Spinks Mark Gregory | See Remarks | M - OptEx | $0.00 | +13.0K | 42.4K | +44% | $0 |
| D | 2022-11-17 | 2022-11-15 | SBH | Spinks Mark Gregory | See Remarks | F - Tax | $12.53 | -4,135 | 38.3K | -10% | -$51.8K |
| D | 2022-11-17 | 2022-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | M - OptEx | $0.00 | +40.7K | 92.8K | +78% | $0 |
| D | 2022-11-17 | 2022-11-15 | SBH | Paulonis Denise | Pres, CEO, Dir | F - Tax | $12.53 | -9,913 | 82.9K | -11% | -$124.2K |
| D | 2022-11-17 | 2022-11-15 | SBH | Henrich John M | SVP, Gen Counsel, Sec | F - Tax | $12.53 | -3,217 | 23.0K | -12% | -$40.3K |
| D | 2022-11-17 | 2022-11-15 | SBH | Henrich John M | SVP, Gen Counsel, Sec | M - OptEx | $0.00 | +10.2K | 26.2K | +64% | $0 |
| D | 2022-11-17 | 2022-11-15 | SBH | Sherman Scott C | SVP, CHRO | F - Tax | $12.53 | -3,217 | 28.7K | -10% | -$40.3K |
| D | 2022-11-17 | 2022-11-15 | SBH | Sherman Scott C | SVP, CHRO | M - OptEx | $0.00 | +10.2K | 31.9K | +47% | $0 |
| D | 2022-11-17 | 2022-11-15 | SBH | MILLER JOHN A | Dir | M - OptEx | $0.00 | +8,045 | 91.4K | +10% | $0 |
Purchase Sale Sale after option exercise All abbreviations