Form 4 for SBH Sally Beauty Holdings, Inc.
Accepted 2025-11-18 00:00:00 ET · period of report 2025-11-15 · accession 0001833119-25-000006 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2025-11-18 | 2025-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | M - OptEx | $0.00 | +66.0K | 140.1K | +89% | $0 |
| D | 2025-11-18 | 2025-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | F - Tax | $14.18 | -24.7K | 115.5K | -18% | -$349.6K |
| DM | 2025-11-18 | 2025-11-15 | SBH | Goss John Howard JR | SVP, Pres Sally Beauty | M - OptEx | $0.00 | -66.0K | 25.2K | -72% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2025-11-15 | M | A | 66,007 | $0.00 | 140,141 | D | — | — | |
| 2 | Common | Common Stock | 2025-11-15 | F | D | 24,657 | $14.18 | 115,484 | D | — | — | |
| 3 | Derivative | Restricted Stock Units (1), (5) | 2025-11-15 | M | D | 5,067 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 5,067 Common Stock | |
| 4 | Derivative | Restricted Stock Units (1), (5) | 2025-11-15 | M | D | 3,847 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 3,847 Common Stock | |
| 5 | Derivative | Restricted Stock Units (1), (5) | 2025-11-15 | M | D | 4,304 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 4,304 Common Stock | |
| 6 | Derivative | Restricted Stock Units (1) | 2025-11-15 | M | D | 12,132 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 12,132 Common Stock | (F5) Reflects earned and vested performance stock units (PSUs). |
| 7 | Derivative | Restricted Stock Units (1) | 2025-11-15 | M | D | 10,383 | $0.00 | 0 | D | $0.00 · 2025-11-15 to 2025-11-15 | 10,383 Common Stock | (F4) These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025. |
| 8 | Derivative | Restricted Stock Units (1) | 2025-11-15 | M | D | 17,667 | $0.00 | 17,669 | D | $0.00 · 2025-11-15 to 2026-11-15 | 17,667 Common Stock | (F3) These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026. |
| 9 | Derivative | Restricted Stock Units | 2025-11-15 | M | D | 12,607 | $0.00 | 25,214 | D | $0.00 · 2025-11-15 to 2027-11-15 | 12,607 Common Stock | (F1) Restricted stock units (RSUs) convert into common stock on a one-for-one basis. (F2) These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027. |