InsiderTrades

Coon Stephanie

SEC CIK 1908982 · EDGAR

Buying vs selling by month open-market trades, last 29 months, VITL
BoughtSold

Companies

TickerCompanyTitleHoldingBoughtSoldTradesFirstLast
VITLVital Farms, Inc.SVP of People, Strategy 62.3K $49.6K $1.78M 302022-03-102026-05-15

Most active insiders at VITL, 12 months

#InsiderTitleBoughtSold
1 OHAYER MATTHEWEXECUTIVE COB, Dir, 10% —$5.44M
2 Diez-Canseco RussellPres, CEO, Exec. COB, Dir —$1.02M
3 Cyr William B.Dir $200.6K—
4 Holland Joseph MichaelChief Supply Chain Off $199.7K—
5 Flanagan Glenda JDir $101.6K—
6 Khoury KarlDir $92.2K—
7 Ruiz GiselDir $50.0K—
8 Coon StephanieSVP STRATEGY $49.6K—
9 Kennedy Kelly J.Dir $42.0K—
10 Pappas Peter NicholasCSO, Pres, Eggs $29.8K—

Transactions 30

Type
Reset
X Filed Traded Ticker Company Insider Title Type Price Qty Owned ΔOwn Value
2026-05-19 16:55 2026-05-15 VITL Vital Farms, Inc. Coon Stephanie Chief Strategy Off P - Purchase $8.42 +5,895 62.3K +10% +$49.6K
2026-05-19 16:55 2026-05-15 VITL Vital Farms, Inc. Coon Stephanie Chief Strategy Off A - Grant $7.21 +500 62.8K +0.8% +$3,605
M 2026-03-16 2026-03-12+ VITL Vital Farms, Inc. Coon Stephanie Chief Strategy Off F - Tax $17.47 -2,553 57.3K -4% -$44.6K
2026-03-06 2026-03-04 VITL Vital Farms, Inc. Coon Stephanie Chief Strategy Off F - Tax $20.30 -745 45.3K -2% -$15.1K
2026-03-06 2026-03-05 VITL Vital Farms, Inc. Coon Stephanie Chief Strategy Off A - Grant $0.00 +13.7K 59.0K +30% $0
MA 2026-01-27 2025-03-10+ VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY F - Tax $31.82 -3,836 58.5K -6% -$122.1K
A 2026-01-27 2025-03-13 VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY F - Tax $29.32 -1,328 55.3K -2% -$38.9K
2025-11-19 2025-11-17 VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY A - Grant $26.13 +401 46.2K +0.9% +$10.5K
2025-08-14 2025-08-12 VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY S - Sale $46.15 -10.0K 45.8K -18% -$461.7K
2025-03-17 2025-03-13 VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY F - Tax $29.32 -1,500 55.4K -3% -$44.0K
M 2025-03-12 2025-03-10+ VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY F - Tax $31.84 -3,526 58.5K -6% -$112.3K
2025-03-05 2025-03-03 VITL Vital Farms, Inc. Coon Stephanie SVP STRATEGY A - Grant $0.00 +7,528 60.5K +14% $0
2024-11-19 2024-11-15 VITL Vital Farms, Inc. Coon Stephanie SVP OF STRATEGY A - Grant $23.91 +422 52.9K +0.8% +$10.1K
2024-08-13 2024-08-09 VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY F - Tax $30.47 -949 52.5K -2% -$28.9K
2024-05-29 2024-05-24 VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY S - Sale $41.02 -5,000 53.5K -9% -$205.1K
DM 2024-05-17 2024-05-15+ VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY M - OptEx $17.29 +30.0K 80.4K +60% +$518.7K
DM 2024-05-17 2024-05-15+ VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY S - Sale+OE $36.95 -30.0K 58.5K -34% -$1.11M
D 2024-05-17 2024-05-15 VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY A - Grant $10.59 +500 58.5K +0.9% +$5,295
2024-03-15 2024-03-13 VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY F - Tax $20.98 -928 58.0K -2% -$19.5K
2024-03-12 2024-03-11 VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY A - Grant $0.00 +20.0K 58.9K +51% $0
2024-03-12 2024-03-10 VITL Vital Farms, Inc. Coon Stephanie SVP OF PEOPLE AND STRATEGY F - Tax $20.51 -2,144 38.9K -5% -$44.0K
2023-11-17 2023-11-15 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy A - Grant $10.88 +500 41.0K +1% +$5,440
2023-08-11 2023-08-09 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy F - Tax $11.66 -587 40.5K -1% -$6,844
2023-05-17 2023-05-15 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy A - Grant $12.27 +500 41.1K +1% +$6,135
A 2023-04-17 2023-03-13 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy A - Grant $0.00 +11.4K 40.6K +39% $0
A 2023-04-17 2023-03-10 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy F - Tax $15.48 -1,892 29.2K -6% -$29.3K
D 2023-03-14 2023-03-10 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy F - Tax $15.48 -2,219 28.8K -7% -$34.4K
D 2023-03-14 2023-03-13 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy A - Grant $0.00 +11.4K 40.3K +40% $0
2022-08-11 2022-08-09 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy F - Tax $13.88 -587 30.6K -2% -$8,148
2022-03-14 2022-03-10 VITL Vital Farms, Inc. Coon Stephanie SVP of People, Strategy A - Grant $0.00 +23.4K 30.6K +324% $0

Purchase Sale Sale after option exercise All abbreviations