VITL Vital Farms, Inc.
Nasdaq · SEC CIK 1579733 · EDGAR
- Bought, last 12 months
- $835.4K 17 purchases by 12 insiders
- Sold, last 12 months
- $6.45M 10 sales by 2 insiders
- Filings on record
- 321 since 2021-08-12, latest 2026-09-18 16:55
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | — | $5.44M |
| Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | — | $1.02M |
| Cyr William B. | Dir | $200.6K | — |
| Holland Joseph Michael | Chief Supply Chain Off | $199.7K | — |
| Flanagan Glenda J | Dir | $101.6K | — |
| Khoury Karl | Dir | $92.2K | — |
| Ruiz Gisel | Dir | $50.0K | — |
| Coon Stephanie | SVP STRATEGY | $49.6K | — |
| Kennedy Kelly J. | Dir | $42.0K | — |
| Pappas Peter Nicholas | CSO, Pres, Eggs | $29.8K | — |
Transactions 396
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-09-18 16:55 | 2026-09-16 | VITL | Van Hoven Reena Chauhan | CHRO | F - Tax | $10.03 | -344 | 25.5K | -1% | -$3,450 | |
| 2026-09-04 16:55 | 2026-09-02 | VITL | Holland Joseph Michael | Chief Supply Chain Off | F - Tax | $10.12 | -412 | 37.7K | -1% | -$4,169 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Kennedy Kelly J. | Dir | A - Grant | $0.00 | +10.4K | 33.4K | +46% | $0 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Amoo-Gottfried Kofi Owusu | Dir | A - Grant | $0.00 | +10.4K | 41.5K | +34% | $0 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Ruiz Gisel | Dir | A - Grant | $0.00 | +10.4K | 57.0K | +22% | $0 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Post Denny Marie | Dir | A - Grant | $0.00 | +10.4K | 29.7K | +54% | $0 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Flanagan Glenda J | Dir | A - Grant | $0.00 | +10.4K | 47.9K | +28% | $0 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Cyr William B. | Dir | A - Grant | $0.00 | +10.4K | 24.2K | +76% | $0 | |
| 2026-06-12 16:55 | 2026-06-10 | VITL | Khoury Karl | Dir | A - Grant | $0.00 | +10.4K | 130.2K | +9% | $0 | |
| 2026-05-21 16:55 | 2026-05-19 | VITL | Van Hoven Reena Chauhan | CHRO | P - Purchase | $8.92 | +2,242 | 25.8K | +10% | +$20.0K | |
| A | 2026-05-21 16:55 | 2026-05-18 | VITL | Flanagan Glenda J | Dir | P - Purchase | $8.33 | +6,100 | 37.5K | +19% | +$50.8K |
| A | 2026-05-21 16:55 | 2026-05-14 | VITL | Kennedy Kelly J. | Dir | P - Purchase | $8.40 | +2,500 | 22.9K | +12% | +$21.0K |
| A | 2026-05-21 16:55 | 2026-05-14 | VITL | Cyr William B. | Dir | P - Purchase | $8.52 | +6,000 | 13.8K | +77% | +$51.1K |
| A | 2026-05-21 16:55 | 2026-05-14 | VITL | Holland Joseph Michael | Chief Supply Chain Off | P - Purchase | $8.00 | +12.5K | 38.1K | +49% | +$99.9K |
| 2026-05-20 16:55 | 2026-05-18 | VITL | Flanagan Glenda J | Dir | P - Purchase | $8.33 | +6,100 | 37.5K | +19% | +$50.8K | |
| 2026-05-19 16:55 | 2026-05-15 | VITL | Coon Stephanie | Chief Strategy Off | P - Purchase | $8.42 | +5,895 | 62.3K | +10% | +$49.6K | |
| 2026-05-19 16:55 | 2026-05-15 | VITL | Coon Stephanie | Chief Strategy Off | A - Grant | $7.21 | +500 | 62.8K | +0.8% | +$3,605 | |
| 2026-05-19 16:55 | 2026-05-15 | VITL | Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | A - Grant | $7.21 | +500 | 706.1K | +0.1% | +$3,605 | |
| 2026-05-19 16:55 | 2026-05-13 | VITL | Ruiz Gisel | Dir | P - Purchase | $8.13 | +6,151 | 46.5K | +15% | +$50.0K | |
| 2026-05-19 16:55 | 2026-05-15 | VITL | Wrede Thilo | CFO | A - Grant | $7.21 | +500 | 76.0K | +0.7% | +$3,605 | |
| 2026-05-19 16:55 | 2026-05-15 | VITL | Bal Joanne | CLO, Secy, Head of Impact | A - Grant | $7.21 | +500 | 55.8K | +0.9% | +$3,605 | |
| 2026-05-19 16:55 | 2026-05-15 | VITL | Amoo-Gottfried Kofi Owusu | Dir | P - Purchase | $8.45 | +2,375 | 31.1K | +8% | +$20.1K | |
| 2026-05-18 16:55 | 2026-05-14 | VITL | Kennedy Kelly J. | Dir | P - Purchase | $8.40 | +2,500 | 22.9K | +12% | +$21.0K | |
| 2026-05-18 16:55 | 2026-05-14 | VITL | McKeon Kathryn | CMO, GM, Butter | P - Purchase | $8.28 | +604 | 50.3K | +1% | +$5,001 | |
| 2026-05-18 16:55 | 2026-05-14 | VITL | Cyr William B. | Dir | P - Purchase | $8.52 | +6,000 | 13.8K | +77% | +$51.1K | |
| 2026-05-18 16:55 | 2026-05-14 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | P - Purchase | $8.51 | +3,500 | 85.2K | +4% | +$29.8K | |
| 2026-05-18 16:55 | 2026-05-15 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | A - Grant | $7.21 | +395 | 85.6K | +0.5% | +$2,848 | |
| 2026-05-18 16:55 | 2026-05-14 | VITL | Holland Joseph Michael | Chief Supply Chain Off | P - Purchase | $8.00 | +12.5K | 38.1K | +49% | +$99.9K | |
| 2026-05-15 16:55 | 2026-05-13 | VITL | Post Denny Marie | Dir | P - Purchase | $8.23 | +3,000 | 19.3K | +18% | +$24.7K | |
| 2026-03-20 | 2026-03-18 | VITL | Wrede Thilo | CFO | F - Tax | $15.70 | -3,192 | 75.5K | -4% | -$50.1K | |
| M | 2026-03-16 | 2026-03-12+ | VITL | Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | F - Tax | $17.50 | -16.7K | 710.4K | -2% | -$292.0K |
| 2026-03-16 | 2026-03-12 | VITL | Wrede Thilo | CFO | F - Tax | $17.62 | -2,240 | 78.7K | -3% | -$39.5K | |
| M | 2026-03-16 | 2026-03-12+ | VITL | Coon Stephanie | Chief Strategy Off | F - Tax | $17.47 | -2,553 | 57.3K | -4% | -$44.6K |
| M | 2026-03-16 | 2026-03-12+ | VITL | McKeon Kathryn | CMO, GM, Butter | F - Tax | $17.47 | -2,611 | 50.6K | -5% | -$45.6K |
| M | 2026-03-16 | 2026-03-12+ | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | F - Tax | $17.46 | -2,330 | 82.6K | -3% | -$40.7K |
| M | 2026-03-16 | 2026-03-12+ | VITL | Bal Joanne | CLO, Secy, Head of Impact | F - Tax | $17.46 | -2,647 | 55.3K | -5% | -$46.2K |
| AT | 2026-03-13 | 2026-03-02 | VITL | OHAYER MATTHEW | 10% | S - Sale | $20.33 | -15.0K | 6.33M | -0.2% | -$304.9K |
| 2026-03-11 | 2026-03-09 | VITL | Khoury Karl | Dir | P - Purchase | $18.45 | +5,000 | 119.8K | +4% | +$92.2K | |
| 2026-03-06 | 2026-03-04 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | F - Tax | $20.30 | -1,019 | 64.4K | -2% | -$20.7K | |
| 2026-03-06 | 2026-03-05 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | A - Grant | $0.00 | +19.6K | 84.0K | +30% | $0 | |
| 2026-03-06 | 2026-03-05 | VITL | Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | A - Grant | $0.00 | +75.4K | 722.2K | +12% | $0 | |
| 2026-03-06 | 2026-03-04 | VITL | Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | F - Tax | $20.30 | -2,855 | 646.8K | -0.4% | -$58.0K | |
| 2026-03-06 | 2026-03-05 | VITL | OHAYER MATTHEW | 10% | A - Grant | $0.00 | +5,530 | 6.33M | +0.1% | $0 | |
| 2026-03-06 | 2026-03-04 | VITL | Van Hoven Reena Chauhan | CHRO | F - Tax | $20.30 | -855 | 9,910 | -8% | -$17.4K | |
| 2026-03-06 | 2026-03-05 | VITL | Van Hoven Reena Chauhan | CHRO | A - Grant | $0.00 | +13.7K | 23.6K | +138% | $0 | |
| 2026-03-06 | 2026-03-04 | VITL | Bal Joanne | CLO, Secy, Head of Impact | F - Tax | $20.30 | -784 | 42.8K | -2% | -$15.9K | |
| 2026-03-06 | 2026-03-05 | VITL | Bal Joanne | CLO, Secy, Head of Impact | A - Grant | $0.00 | +15.2K | 58.0K | +35% | $0 | |
| 2026-03-06 | 2026-03-04 | VITL | Wrede Thilo | CFO | F - Tax | $20.30 | -1,769 | 55.8K | -3% | -$35.9K | |
| 2026-03-06 | 2026-03-05 | VITL | Wrede Thilo | CFO | A - Grant | $0.00 | +25.1K | 80.9K | +45% | $0 | |
| 2026-03-06 | 2026-03-04 | VITL | Holland Joseph Michael | Chief Supply Chain Off | F - Tax | $20.30 | -969 | 10.5K | -8% | -$19.7K | |
| 2026-03-06 | 2026-03-05 | VITL | Holland Joseph Michael | Chief Supply Chain Off | A - Grant | $0.00 | +15.2K | 25.7K | +145% | $0 | |
| 2026-03-06 | 2026-03-05 | VITL | McKeon Kathryn | CMO, GM, Butter | A - Grant | $0.00 | +15.2K | 52.3K | +41% | $0 | |
| 2026-03-06 | 2026-03-04 | VITL | McKeon Kathryn | CMO, GM, Butter | F - Tax | $20.30 | -784 | 37.1K | -2% | -$15.9K | |
| 2026-03-06 | 2026-03-04 | VITL | Coon Stephanie | Chief Strategy Off | F - Tax | $20.30 | -745 | 45.3K | -2% | -$15.1K | |
| 2026-03-06 | 2026-03-05 | VITL | Coon Stephanie | Chief Strategy Off | A - Grant | $0.00 | +13.7K | 59.0K | +30% | $0 | |
| T | 2026-03-04 | 2026-03-02 | VITL | OHAYER MATTHEW | 10% | S - Sale | $20.33 | -20.0K | 6.32M | -0.3% | -$406.6K |
| 2026-03-04 | 2026-03-02 | VITL | Cyr William B. | Dir | P - Purchase | $20.70 | +4,750 | 7,794 | +156% | +$98.3K | |
| MT | 2026-02-04 | 2026-02-02 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $27.91 | -20.0K | 6.34M | -0.3% | -$558.1K |
| A | 2026-01-27 | 2025-03-17 | VITL | Wrede Thilo | CFO | F - Tax | $31.59 | -4,716 | 56.8K | -8% | -$149.0K |
| MA | 2026-01-27 | 2025-03-10+ | VITL | McKeon Kathryn | CMO, GM, Butter | F - Tax | $31.80 | -3,194 | 52.7K | -6% | -$101.6K |
| MA | 2026-01-27 | 2025-03-10+ | VITL | Coon Stephanie | SVP STRATEGY | F - Tax | $31.82 | -3,836 | 58.5K | -6% | -$122.1K |
| A | 2026-01-27 | 2025-03-13 | VITL | Coon Stephanie | SVP STRATEGY | F - Tax | $29.32 | -1,328 | 55.3K | -2% | -$38.9K |
| A | 2026-01-27 | 2025-03-13 | VITL | McKeon Kathryn | CMO, GM, Butter | F - Tax | $29.32 | -1,046 | 49.9K | -2% | -$30.7K |
| MT | 2026-01-06 | 2026-01-02 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $30.85 | -25.0K | 6.36M | -0.4% | -$771.3K |
| T | 2025-12-17 | 2025-12-15 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $35.25 | -5,000 | 6.39M | -0.1% | -$176.2K |
| T | 2025-12-17 | 2025-12-15 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale | $35.05 | -16.7K | 649.7K | -3% | -$586.5K |
| MT | 2025-12-03 | 2025-12-01 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $33.17 | -25.0K | 6.40M | -0.4% | -$829.2K |
| 2025-12-02 | 2025-11-28 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | F - Tax | $32.70 | -261 | 65.5K | -0.4% | -$8,535 | |
| 2025-11-26 | 2025-11-24 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | F - Tax | $30.67 | -880 | 6.42M | -0.0% | -$27.0K | |
| 2025-11-19 | 2025-11-17 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | A - Grant | $26.13 | +309 | 666.4K | +0.0% | +$8,074 | |
| 2025-11-19 | 2025-11-17 | VITL | Coon Stephanie | SVP STRATEGY | A - Grant | $26.13 | +401 | 46.2K | +0.9% | +$10.5K | |
| 2025-11-19 | 2025-11-17 | VITL | Wrede Thilo | CFO | A - Grant | $26.13 | +281 | 59.1K | +0.5% | +$7,343 | |
| 2025-11-19 | 2025-11-17 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | A - Grant | $26.13 | +291 | 65.7K | +0.4% | +$7,604 | |
| 2025-11-19 | 2025-11-17 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | A - Grant | $26.13 | +258 | 43.6K | +0.6% | +$6,742 | |
| MT | 2025-11-05 | 2025-11-03+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $32.90 | -30.0K | 6.42M | -0.5% | -$986.9K |
| MT | 2025-10-10 | 2025-10-08 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale | $44.39 | -9,667 | 670.5K | -1% | -$429.1K |
| MT | 2025-10-03 | 2025-10-01 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $40.15 | -35.0K | 6.48M | -0.5% | -$1.41M |
| 2025-09-18 | 2025-09-16 | VITL | Van Hoven Reena Chauhan | CHRO | F - Tax | $47.05 | -344 | 10.8K | -3% | -$16.2K | |
| T | 2025-09-12 | 2025-09-11 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | G - Gift | $0.00 | -10.0K | 675.8K | -1% | $0 |
| MT | 2025-09-12 | 2025-09-10 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale | $47.32 | -16.7K | 686.7K | -2% | -$790.3K |
| 2025-09-08 | 2025-09-04 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $50.96 | -100.0K | 6.48M | -2% | -$5.10M | |
| 2025-09-04 | 2025-09-02 | VITL | Holland Joseph Michael | Chief Supply Chain Off | F - Tax | $51.90 | -412 | 11.5K | -3% | -$21.4K | |
| MT | 2025-09-03 | 2025-08-29+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $51.64 | -245.0K | 6.73M | -4% | -$12.65M |
| 2025-08-26 | 2025-08-22 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | S - Sale | $50.95 | -4,796 | 43.3K | -10% | -$244.4K | |
| T | 2025-08-25 | 2025-08-21 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $50.25 | -4,200 | 6.83M | -0.1% | -$211.1K |
| T | 2025-08-21 | 2025-08-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $50.31 | -800 | 6.83M | -0.0% | -$40.2K |
| 2025-08-19 | 2025-08-15 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | S - Sale | $47.70 | -9,999 | 48.1K | -17% | -$477.0K | |
| DT | 2025-08-19 | 2025-08-18 | VITL | McKeon Kathryn | CMO, GM, Butter | M - OptEx | $15.31 | +21.4K | 59.0K | +57% | +$328.3K |
| DMT | 2025-08-19 | 2025-08-15+ | VITL | McKeon Kathryn | CMO, GM, Butter | S - Sale+OE | $48.55 | -33.4K | 37.5K | -47% | -$1.62M |
| DMT | 2025-08-18 | 2025-08-14 | VITL | Wrede Thilo | CFO | S - Sale+OE | $47.59 | -3,393 | 58.8K | -5% | -$161.5K |
| DT | 2025-08-18 | 2025-08-14 | VITL | Wrede Thilo | CFO | M - OptEx | $13.91 | +7,189 | 62.2K | +13% | +$100.0K |
| 2025-08-18 | 2025-08-14 | VITL | Post Denny Marie | Dir | S - Sale | $47.75 | -6,086 | 16.3K | -27% | -$290.6K | |
| 2025-08-15 | 2025-08-13 | VITL | Khoury Karl | Dir | S - Sale | $47.63 | -20.0K | 114.8K | -15% | -$952.6K | |
| 2025-08-14 | 2025-08-12 | VITL | Coon Stephanie | SVP STRATEGY | S - Sale | $46.15 | -10.0K | 45.8K | -18% | -$461.7K | |
| T | 2025-08-14 | 2025-08-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale | $46.11 | -16.7K | 702.5K | -2% | -$770.0K |
| T | 2025-08-13 | 2025-08-11 | VITL | Wrede Thilo | CFO | S - Sale | $45.56 | -1,200 | 55.0K | -2% | -$54.7K |
| 2025-08-13 | 2025-08-11 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | S - Sale | $45.35 | -2,811 | 65.4K | -4% | -$127.5K | |
| MT | 2025-08-11 | 2025-08-07+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $42.78 | -10.0K | 6.84M | -0.1% | -$427.8K |
| MT | 2025-08-05 | 2025-08-01 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $35.83 | -30.0K | 6.85M | -0.4% | -$1.07M |
| T | 2025-07-25 | 2025-07-23 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $40.34 | -5,000 | 6.87M | -0.1% | -$201.7K |
Purchase Sale Sale after option exercise All abbreviations