InsiderTrades

McKeon Kathryn

SEC CIK 1908254 · EDGAR

Buying vs selling by month open-market trades, last 24 months, VITL
BoughtSold

Companies

TickerCompanyTitleHoldingBoughtSoldTradesFirstLast
VITLVital Farms, Inc.CMO, GM, Butter 50.3K $5,001 $2.68M 262022-03-102026-05-14

Most active insiders at VITL, 12 months

#InsiderTitleBoughtSold
1 OHAYER MATTHEWEXECUTIVE COB, Dir, 10% —$5.44M
2 Diez-Canseco RussellPres, CEO, Exec. COB, Dir —$1.02M
3 Cyr William B.Dir $200.6K—
4 Holland Joseph MichaelChief Supply Chain Off $199.7K—
5 Flanagan Glenda JDir $101.6K—
6 Khoury KarlDir $92.2K—
7 Ruiz GiselDir $50.0K—
8 Coon StephanieSVP STRATEGY $49.6K—
9 Kennedy Kelly J.Dir $42.0K—
10 Pappas Peter NicholasCSO, Pres, Eggs $29.8K—
14 McKeon KathrynCMO, GM, Butter $5,001—

Transactions 26

Type
Reset
X Filed Traded Ticker Company Insider Title Type Price Qty Owned ΔOwn Value
2026-05-18 16:55 2026-05-14 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter P - Purchase $8.28 +604 50.3K +1% +$5,001
M 2026-03-16 2026-03-12+ VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter F - Tax $17.47 -2,611 50.6K -5% -$45.6K
2026-03-06 2026-03-05 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter A - Grant $0.00 +15.2K 52.3K +41% $0
2026-03-06 2026-03-04 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter F - Tax $20.30 -784 37.1K -2% -$15.9K
MA 2026-01-27 2025-03-10+ VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter F - Tax $31.80 -3,194 52.7K -6% -$101.6K
A 2026-01-27 2025-03-13 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter F - Tax $29.32 -1,046 49.9K -2% -$30.7K
DT 2025-08-19 2025-08-18 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter M - OptEx $15.31 +21.4K 59.0K +57% +$328.3K
DMT 2025-08-19 2025-08-15+ VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter S - Sale+OE $48.55 -33.4K 37.5K -47% -$1.62M
2025-03-17 2025-03-13 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter F - Tax $29.32 -1,500 49.5K -3% -$44.0K
M 2025-03-12 2025-03-10+ VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter F - Tax $31.80 -3,109 51.0K -6% -$98.9K
2025-03-05 2025-03-03 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter A - Grant $0.00 +7,924 54.1K +17% $0
DT 2025-01-22 2025-01-17 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter S - Sale+OE $44.05 -12.3K 46.2K -21% -$541.8K
DT 2025-01-22 2025-01-17 VITL Vital Farms, Inc. McKeon Kathryn CMO, GM, Butter M - OptEx $3.67 +12.3K 58.5K +27% +$45.1K
DT 2025-01-15 2025-01-13 VITL Vital Farms, Inc. McKeon Kathryn CMO S - Sale+OE $42.08 -12.3K 46.2K -21% -$517.6K
DT 2025-01-15 2025-01-13 VITL Vital Farms, Inc. McKeon Kathryn CMO M - OptEx $3.25 +12.3K 58.5K +27% +$40.0K
2024-03-26 2024-03-22 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $22.96 -60 46.2K -0.1% -$1,378
2024-03-15 2024-03-13 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $20.98 -928 46.3K -2% -$19.5K
2024-03-12 2024-03-11 VITL Vital Farms, Inc. McKeon Kathryn CMO A - Grant $0.00 +20.7K 47.2K +78% $0
2024-03-12 2024-03-10 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $20.51 -1,679 26.5K -6% -$34.4K
A 2023-04-17 2023-03-10 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $15.48 -1,444 16.8K -8% -$22.4K
A 2023-04-17 2023-03-13 VITL Vital Farms, Inc. McKeon Kathryn CMO A - Grant $0.00 +11.4K 28.2K +68% $0
2023-03-24 2023-03-22 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $13.99 -59 27.9K -0.2% -$825.41
D 2023-03-14 2023-03-13 VITL Vital Farms, Inc. McKeon Kathryn CMO A - Grant $0.00 +11.4K 27.9K +69% $0
D 2023-03-14 2023-03-10 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $15.48 -1,737 16.5K -10% -$26.9K
2022-05-16 2022-03-22 VITL Vital Farms, Inc. McKeon Kathryn CMO F - Tax $13.45 -72 18.2K -0.4% -$968.40
2022-03-14 2022-03-10 VITL Vital Farms, Inc. McKeon Kathryn CMO A - Grant $0.00 +17.6K 18.3K +2,416% $0

Purchase Sale Sale after option exercise All abbreviations