VITL Vital Farms, Inc.
Nasdaq · SEC CIK 1579733 · EDGAR
- Bought, last 12 months
- $835.4K 17 purchases by 12 insiders
- Sold, last 12 months
- $6.45M 10 sales by 2 insiders
- Filings on record
- 321 since 2021-08-12, latest 2026-09-18 16:55
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | — | $5.44M |
| Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | — | $1.02M |
| Cyr William B. | Dir | $200.6K | — |
| Holland Joseph Michael | Chief Supply Chain Off | $199.7K | — |
| Flanagan Glenda J | Dir | $101.6K | — |
| Khoury Karl | Dir | $92.2K | — |
| Ruiz Gisel | Dir | $50.0K | — |
| Coon Stephanie | SVP STRATEGY | $49.6K | — |
| Kennedy Kelly J. | Dir | $42.0K | — |
| Pappas Peter Nicholas | CSO, Pres, Eggs | $29.8K | — |
Transactions 396
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2025-07-15 | 2025-07-11 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | M - OptEx | $24.20 | +18.2K | 6.88M | +0.3% | +$440.0K |
| T | 2025-07-15 | 2025-07-11 | VITL | Wrede Thilo | CFO | S - Sale | $38.97 | -1,200 | 56.2K | -2% | -$46.8K |
| 2025-07-03 | 2025-07-01 | VITL | Cyr William B. | Dir | A - Grant | $0.00 | +3,044 | 3,044 | New | $0 | |
| MT | 2025-07-03 | 2025-07-01 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $39.17 | -30.0K | 6.88M | -0.4% | -$1.18M |
| MT | 2025-06-17 | 2025-06-13+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $31.73 | -30.0K | 6.89M | -0.4% | -$951.8K |
| T | 2025-06-16 | 2025-06-12 | VITL | Wrede Thilo | CFO | S - Sale | $31.93 | -1,200 | 57.1K | -2% | -$38.3K |
| 2025-06-13 | 2025-06-11 | VITL | Post Denny Marie | Dir | A - Grant | $0.00 | +3,423 | 22.4K | +18% | $0 | |
| 2025-06-13 | 2025-06-11 | VITL | Amoo-Gottfried Kofi Owusu | Dir | A - Grant | $0.00 | +3,423 | 28.7K | +14% | $0 | |
| 2025-06-13 | 2025-06-11 | VITL | Ruiz Gisel | Dir | A - Grant | $0.00 | +3,423 | 40.4K | +9% | $0 | |
| 2025-06-13 | 2025-06-11 | VITL | Khoury Karl | Dir | A - Grant | $0.00 | +3,423 | 134.8K | +3% | $0 | |
| 2025-06-13 | 2025-06-11 | VITL | Flanagan Glenda J | Dir | A - Grant | $0.00 | +3,423 | 31.4K | +12% | $0 | |
| 2025-06-13 | 2025-06-11 | VITL | Kennedy Kelly J. | Dir | A - Grant | $0.00 | +3,423 | 20.4K | +20% | $0 | |
| D | 2025-05-27 | 2025-05-22 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | A - Grant | $12.81 | +7,806 | 718.9K | +1% | +$100.0K |
| T | 2025-05-21 | 2025-05-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $35.94 | -24.0K | 6.92M | -0.3% | -$862.6K |
| DMT | 2025-05-14 | 2025-05-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $7.19 | +52.5K | 756.2K | +7% | +$377.5K |
| DMT | 2025-05-14 | 2025-05-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $34.12 | -45.1K | 711.1K | -6% | -$1.54M |
| T | 2025-04-23 | 2025-04-21 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $32.68 | -24.0K | 6.94M | -0.3% | -$784.3K |
| DT | 2025-04-16 | 2025-04-14 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 748.9K | +8% | +$279.8K |
| DT | 2025-04-16 | 2025-04-14 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $33.69 | -45.1K | 703.7K | -6% | -$1.52M |
| T | 2025-03-26 | 2025-03-24 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $31.39 | -4,000 | 6.97M | -0.1% | -$125.6K |
| T | 2025-03-21 | 2025-03-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $29.46 | -20.0K | 6.97M | -0.3% | -$589.2K |
| 2025-03-19 | 2025-03-17 | VITL | Wrede Thilo | CFO | F - Tax | $31.59 | -3,192 | 58.3K | -5% | -$100.8K | |
| 2025-03-18 | 2025-03-14 | VITL | Khoury Karl | Dir | S - Sale | $31.02 | -10.8K | 131.4K | -8% | -$336.2K | |
| 2025-03-17 | 2025-03-13 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | F - Tax | $29.32 | -1,500 | 67.7K | -2% | -$44.0K | |
| 2025-03-17 | 2025-03-13 | VITL | Coon Stephanie | SVP STRATEGY | F - Tax | $29.32 | -1,500 | 55.4K | -3% | -$44.0K | |
| 2025-03-17 | 2025-03-13 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | F - Tax | $29.32 | -1,714 | 57.9K | -3% | -$50.3K | |
| 2025-03-17 | 2025-03-13 | VITL | McKeon Kathryn | CMO, GM, Butter | F - Tax | $29.32 | -1,500 | 49.5K | -3% | -$44.0K | |
| DT | 2025-03-14 | 2025-03-13 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | F - Tax | $29.32 | -4,798 | 696.4K | -0.7% | -$140.7K |
| DMT | 2025-03-14 | 2025-03-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $31.57 | -45.4K | 701.2K | -6% | -$1.43M |
| DT | 2025-03-14 | 2025-03-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 746.5K | +8% | +$279.8K |
| 2025-03-13 | 2025-03-11 | VITL | Wrede Thilo | CFO | F - Tax | $31.60 | -2,240 | 61.5K | -4% | -$70.8K | |
| M | 2025-03-12 | 2025-03-10+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | F - Tax | $31.69 | -15.8K | 694.0K | -2% | -$499.9K |
| M | 2025-03-12 | 2025-03-10+ | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | F - Tax | $31.89 | -7,683 | 59.6K | -11% | -$245.0K |
| M | 2025-03-12 | 2025-03-10+ | VITL | Coon Stephanie | SVP STRATEGY | F - Tax | $31.84 | -3,526 | 58.5K | -6% | -$112.3K |
| M | 2025-03-12 | 2025-03-10+ | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | F - Tax | $31.90 | -6,975 | 71.5K | -9% | -$222.5K |
| M | 2025-03-12 | 2025-03-10+ | VITL | McKeon Kathryn | CMO, GM, Butter | F - Tax | $31.80 | -3,109 | 51.0K | -6% | -$98.9K |
| 2025-03-05 | 2025-03-03 | VITL | Holland Joseph Michael | Chief Supply Chain Off | A - Grant | $0.00 | +7,924 | 11.9K | +201% | $0 | |
| 2025-03-05 | 2025-03-03 | VITL | McKeon Kathryn | CMO, GM, Butter | A - Grant | $0.00 | +7,924 | 54.1K | +17% | $0 | |
| 2025-03-05 | 2025-03-03 | VITL | Holland Joseph Michael | CHRO | A - Grant | $0.00 | +7,528 | 11.1K | +210% | $0 | |
| 2025-03-05 | 2025-03-03 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | A - Grant | $0.00 | +7,924 | 67.3K | +13% | $0 | |
| A | 2025-03-05 | 2025-03-03 | VITL | Van Hoven Reena Chauhan | CHRO | A - Grant | $0.00 | +7,528 | 11.1K | +210% | $0 |
| 2025-03-05 | 2025-03-03 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | A - Grant | $0.00 | +34.1K | 709.8K | +5% | $0 | |
| 2025-03-05 | 2025-03-03 | VITL | Wrede Thilo | CFO | A - Grant | $0.00 | +14.7K | 63.7K | +30% | $0 | |
| 2025-03-05 | 2025-03-03 | VITL | Pappas Peter Nicholas | CSO, Pres, Eggs | A - Grant | $0.00 | +10.3K | 76.2K | +16% | $0 | |
| 2025-03-05 | 2025-03-03 | VITL | Coon Stephanie | SVP STRATEGY | A - Grant | $0.00 | +7,528 | 60.5K | +14% | $0 | |
| MT | 2025-02-21 | 2025-02-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $34.94 | -24.0K | 7.00M | -0.3% | -$838.6K |
| DT | 2025-02-14 | 2025-02-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $35.27 | -45.0K | 675.7K | -6% | -$1.59M |
| DT | 2025-02-14 | 2025-02-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 720.7K | +8% | +$279.8K |
| MT | 2025-01-23 | 2025-01-21 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $43.19 | -24.0K | 7.02M | -0.3% | -$1.04M |
| DT | 2025-01-22 | 2025-01-17 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | S - Sale+OE | $45.10 | -28.2K | 59.4K | -32% | -$1.27M |
| DMT | 2025-01-22 | 2025-01-17 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | M - OptEx | $21.11 | +28.2K | 71.6K | +65% | +$596.4K |
| DT | 2025-01-22 | 2025-01-17 | VITL | McKeon Kathryn | CMO, GM, Butter | S - Sale+OE | $44.05 | -12.3K | 46.2K | -21% | -$541.8K |
| DT | 2025-01-22 | 2025-01-17 | VITL | McKeon Kathryn | CMO, GM, Butter | M - OptEx | $3.67 | +12.3K | 58.5K | +27% | +$45.1K |
| DMT | 2025-01-15 | 2025-01-13 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $42.24 | -44.6K | 668.2K | -6% | -$1.88M |
| DT | 2025-01-15 | 2025-01-13 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 712.8K | +8% | +$279.8K |
| DT | 2025-01-15 | 2025-01-13 | VITL | McKeon Kathryn | CMO | S - Sale+OE | $42.08 | -12.3K | 46.2K | -21% | -$517.6K |
| DT | 2025-01-15 | 2025-01-13 | VITL | McKeon Kathryn | CMO | M - OptEx | $3.25 | +12.3K | 58.5K | +27% | +$40.0K |
| MT | 2024-12-23 | 2024-12-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $38.19 | -24.0K | 7.04M | -0.3% | -$916.5K |
| DM | 2024-12-16 | 2024-12-12+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $37.38 | -129.3K | 614.9K | -17% | -$4.83M |
| DM | 2024-12-16 | 2024-12-12+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $4.43 | +183.6K | 658.5K | +39% | +$813.7K |
| 2024-12-11 | 2024-12-09 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | G - Gift | $0.00 | -50.0K | 7.06M | -0.7% | $0 | |
| 2024-12-02 | 2024-11-27 | VITL | Pappas Peter Nicholas | Chief SALES Off | F - Tax | $32.34 | -162 | 65.9K | -0.2% | -$5,239 | |
| 2024-11-26 | 2024-11-22 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | A - Grant | $0.00 | +3,613 | 7.11M | +0.1% | $0 | |
| D | 2024-11-21 | 2024-11-19 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +5,000 | 611.0K | +0.8% | +$26.6K |
| D | 2024-11-21 | 2024-11-19 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $30.00 | -5,000 | 606.0K | -0.8% | -$150.0K |
| M | 2024-11-21 | 2024-11-19+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $29.73 | -24.0K | 7.13M | -0.3% | -$713.6K |
| 2024-11-19 | 2024-11-15 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | A - Grant | $23.91 | +270 | 59.4K | +0.5% | +$6,456 | |
| 2024-11-19 | 2024-11-15 | VITL | Wrede Thilo | CFO | A - Grant | $23.91 | +290 | 49.1K | +0.6% | +$6,934 | |
| 2024-11-19 | 2024-11-15 | VITL | Coon Stephanie | SVP OF STRATEGY | A - Grant | $23.91 | +422 | 52.9K | +0.8% | +$10.1K | |
| 2024-11-19 | 2024-11-15 | VITL | Pappas Peter Nicholas | Chief SALES Off | A - Grant | $23.91 | +250 | 66.1K | +0.4% | +$5,978 | |
| 2024-11-19 | 2024-11-15 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | A - Grant | $23.91 | +326 | 606.0K | +0.1% | +$7,795 | |
| DM | 2024-11-14 | 2024-11-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $28.80 | -40.6K | 606.4K | -6% | -$1.17M |
| D | 2024-11-14 | 2024-11-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +47.5K | 646.3K | +8% | +$253.2K |
| D | 2024-11-07 | 2024-11-05 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | X - OptEx | $3.25 | +61.5K | 598.8K | +11% | +$199.9K |
| D | 2024-11-07 | 2024-11-05 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | X - OptEx | $3.25 | -61.5K | 7.13M | -0.9% | -$199.9K |
| M | 2024-10-23 | 2024-10-21 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $39.09 | -24.0K | 7.20M | -0.3% | -$938.1K |
| D | 2024-10-16 | 2024-10-14 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 582.0K | +10% | +$279.8K |
| D | 2024-10-16 | 2024-10-14 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $40.07 | -44.7K | 537.3K | -8% | -$1.79M |
| M | 2024-09-20 | 2024-09-18 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $32.60 | -24.0K | 7.22M | -0.3% | -$782.4K |
| 2024-09-18 | 2024-09-16 | VITL | Van Hoven Reena Chauhan | CHRO | A - Grant | $0.00 | +3,581 | 3,581 | New | $0 | |
| DM | 2024-09-13 | 2024-09-11+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $10.66 | +152.5K | 622.4K | +32% | +$1.62M |
| DM | 2024-09-13 | 2024-09-11+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $31.02 | -145.4K | 529.5K | -22% | -$4.51M |
| 2024-09-05 | 2024-09-03 | VITL | Holland Joseph Michael | Chief Supply Chain Off | A - Grant | $0.00 | +3,939 | 3,939 | New | $0 | |
| 2024-08-21 | 2024-08-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $31.18 | -24.0K | 7.24M | -0.3% | -$748.3K | |
| DM | 2024-08-14 | 2024-08-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.59 | +152.5K | 567.9K | +37% | +$852.0K |
| DM | 2024-08-14 | 2024-08-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $30.62 | -145.5K | 522.4K | -22% | -$4.46M |
| 2024-08-13 | 2024-08-09 | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | F - Tax | $30.47 | -949 | 52.5K | -2% | -$28.9K | |
| D | 2024-08-12 | 2024-08-08 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $3.67 | +27.2K | 515.4K | +6% | +$99.9K |
| DM | 2024-08-02 | 2024-07-31 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $3.38 | +30.4K | 478.6K | +7% | +$102.7K |
| D | 2024-07-26 | 2024-07-24 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $3.25 | +30.0K | 457.8K | +7% | +$97.5K |
| 2024-07-23 | 2024-07-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $39.58 | -24.0K | 7.27M | -0.3% | -$949.9K | |
| DMA | 2024-07-16 | 2024-06-10+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $40.78 | -100.0K | 434.8K | -19% | -$4.08M |
| DMA | 2024-07-16 | 2024-06-10+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +100.0K | 422.1K | +31% | +$533.0K |
| D | 2024-07-16 | 2024-07-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 472.2K | +13% | +$279.8K |
| DM | 2024-07-16 | 2024-07-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $43.71 | -44.4K | 435.5K | -9% | -$1.94M |
| M | 2024-06-21 | 2024-06-18 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $42.56 | -24.0K | 7.29M | -0.3% | -$1.02M |
| 2024-06-14 | 2024-06-12 | VITL | Flanagan Glenda J | Dir | A - Grant | $0.00 | +2,136 | 28.0K | +8% | $0 | |
| 2024-06-14 | 2024-06-12 | VITL | Kennedy Kelly J. | Dir | A - Grant | $0.00 | +2,136 | 17.0K | +14% | $0 | |
| 2024-06-14 | 2024-06-12 | VITL | Amoo-Gottfried Kofi Owusu | Dir | A - Grant | $0.00 | +2,136 | 25.3K | +9% | $0 | |
| D | 2024-06-14 | 2024-06-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 464.3K | +13% | +$279.8K |
Purchase Sale Sale after option exercise All abbreviations