VITL Vital Farms, Inc.
Nasdaq · SEC CIK 1579733 · EDGAR
- Bought, last 12 months
- $835.4K 17 purchases by 12 insiders
- Sold, last 12 months
- $6.45M 10 sales by 2 insiders
- Filings on record
- 321 since 2021-08-12, latest 2026-09-18 16:55
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | — | $5.44M |
| Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | — | $1.02M |
| Cyr William B. | Dir | $200.6K | — |
| Holland Joseph Michael | Chief Supply Chain Off | $199.7K | — |
| Flanagan Glenda J | Dir | $101.6K | — |
| Khoury Karl | Dir | $92.2K | — |
| Ruiz Gisel | Dir | $50.0K | — |
| Coon Stephanie | SVP STRATEGY | $49.6K | — |
| Kennedy Kelly J. | Dir | $42.0K | — |
| Pappas Peter Nicholas | CSO, Pres, Eggs | $29.8K | — |
Transactions 396
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2024-06-14 | 2024-06-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $42.34 | -44.6K | 420.3K | -10% | -$1.89M |
| 2024-06-14 | 2024-06-12 | VITL | Khoury Karl | Dir | A - Grant | $0.00 | +2,136 | 142.2K | +2% | $0 | |
| 2024-06-14 | 2024-06-12 | VITL | Post Denny Marie | Dir | A - Grant | $0.00 | +2,136 | 22.5K | +11% | $0 | |
| 2024-06-14 | 2024-06-12 | VITL | Post Denny Marie | Dir | S - Sale | $42.17 | -3,500 | 19.0K | -16% | -$147.6K | |
| 2024-06-14 | 2024-06-12 | VITL | Ruiz Gisel | Dir | A - Grant | $0.00 | +2,136 | 37.0K | +6% | $0 | |
| DM | 2024-06-12 | 2024-06-10+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +100.0K | 501.5K | +25% | +$533.0K |
| DM | 2024-06-12 | 2024-06-10+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $40.78 | -100.0K | 411.8K | -20% | -$4.08M |
| M | 2024-06-07 | 2024-06-05+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $43.74 | -50.0K | 7.32M | -0.7% | -$2.19M |
| 2024-06-03 | 2024-05-30 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $41.72 | -50.0K | 7.36M | -0.7% | -$2.09M | |
| 2024-05-29 | 2024-05-24 | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | S - Sale | $41.02 | -5,000 | 53.5K | -9% | -$205.1K | |
| 2024-05-24 | 2024-05-22 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | S - Sale | $40.71 | -2,597 | 59.1K | -4% | -$105.7K | |
| M | 2024-05-23 | 2024-05-21+ | VITL | Pappas Peter Nicholas | Chief SALES Off | S - Sale | $39.92 | -15.7K | 76.3K | -17% | -$626.2K |
| M | 2024-05-22 | 2024-05-20 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $39.06 | -24.0K | 7.43M | -0.3% | -$937.5K |
| 2024-05-17 | 2024-05-15 | VITL | Pappas Peter Nicholas | Chief SALES Off | A - Grant | $10.59 | +500 | 81.5K | +0.6% | +$5,295 | |
| DM | 2024-05-17 | 2024-05-15+ | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | M - OptEx | $17.29 | +30.0K | 80.4K | +60% | +$518.7K |
| DM | 2024-05-17 | 2024-05-15+ | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | S - Sale+OE | $36.95 | -30.0K | 58.5K | -34% | -$1.11M |
| D | 2024-05-17 | 2024-05-15 | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | A - Grant | $10.59 | +500 | 58.5K | +0.9% | +$5,295 |
| 2024-05-17 | 2024-05-15 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | A - Grant | $10.59 | +500 | 61.7K | +0.8% | +$5,295 | |
| M | 2024-05-17 | 2024-05-15+ | VITL | Khoury Karl | Dir | S - Sale | $36.80 | -15.0K | 140.1K | -10% | -$552.0K |
| 2024-05-17 | 2024-05-15 | VITL | Dale Jason | COO | A - Grant | $10.59 | +500 | 56.1K | +0.9% | +$5,295 | |
| 2024-05-17 | 2024-05-15 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | A - Grant | $10.59 | +500 | 411.8K | +0.1% | +$5,295 | |
| D | 2024-05-15 | 2024-05-13 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +52.5K | 456.2K | +13% | +$279.8K |
| DM | 2024-05-15 | 2024-05-13 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $35.56 | -44.9K | 411.3K | -10% | -$1.60M |
| M | 2024-05-15 | 2024-05-13 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | S - Sale | $35.11 | -9,800 | 62.2K | -14% | -$344.0K |
| 2024-05-15 | 2024-05-13 | VITL | Kennedy Kelly J. | Dir | S - Sale | $35.35 | -11.0K | 14.9K | -42% | -$387.8K | |
| DM | 2024-05-15 | 2024-05-13+ | VITL | Dale Jason | COO | M - OptEx | $2.59 | +193.1K | 139.0K | New | +$500.3K |
| DM | 2024-05-15 | 2024-05-13+ | VITL | Dale Jason | COO | S - Sale+OE | $36.00 | -193.1K | 134.3K | -59% | -$6.95M |
| 2024-05-13 | 2024-05-09 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $33.15 | -4,000 | 7.44M | -0.1% | -$132.6K | |
| DM | 2024-05-10 | 2024-05-08+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $32.77 | -35.0K | 403.7K | -8% | -$1.15M |
| DM | 2024-05-10 | 2024-05-08+ | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +35.0K | 413.4K | +9% | +$186.6K |
| 2024-04-30 | 2024-04-26 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | F - Tax | $27.00 | -596 | 71.0K | -0.8% | -$16.1K | |
| D | 2024-04-30 | 2024-04-26 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $1.43 | +34.9K | 403.7K | +9% | +$50.0K |
| 2024-04-23 | 2024-04-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $25.12 | -20.0K | 7.44M | -0.3% | -$502.4K | |
| D | 2024-04-16 | 2024-04-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $25.07 | -36.9K | 368.8K | -9% | -$926.3K |
| DM | 2024-04-16 | 2024-04-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $2.57 | +92.5K | 340.1K | +37% | +$237.4K |
| 2024-04-09 | 2024-04-05 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $25.26 | -7.46M | 7.46M | -50% | -$188.51M | |
| D | 2024-04-09 | 2024-04-05 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +30.0K | 343.2K | +10% | +$159.9K |
| D | 2024-04-09 | 2024-04-05 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $25.03 | -30.0K | 313.2K | -9% | -$750.9K |
| A | 2024-04-09 | 2024-04-05 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $25.26 | -4,000 | 7.46M | -0.1% | -$101.0K |
| 2024-03-26 | 2024-03-22 | VITL | DAWSON JEFFERY S | CAO | F - Tax | $22.96 | -87 | 14.1K | -0.6% | -$1,998 | |
| 2024-03-26 | 2024-03-22 | VITL | McKeon Kathryn | CMO | F - Tax | $22.96 | -60 | 46.2K | -0.1% | -$1,378 | |
| 2024-03-26 | 2024-03-22 | VITL | Pappas Peter Nicholas | Chief SALES Off | F - Tax | $22.96 | -237 | 81.0K | -0.3% | -$5,442 | |
| 2024-03-26 | 2024-03-22 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | F - Tax | $22.96 | -955 | 313.2K | -0.3% | -$21.9K | |
| 2024-03-26 | 2024-03-22 | VITL | Dale Jason | COO | F - Tax | $22.96 | -382 | 55.6K | -0.7% | -$8,771 | |
| 2024-03-21 | 2024-03-19 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $22.95 | -16.0K | 7.47M | -0.2% | -$367.2K | |
| 2024-03-19 | 2024-03-17 | VITL | Wrede Thilo | CFO | F - Tax | $21.58 | -3,192 | 48.8K | -6% | -$68.9K | |
| 2024-03-19 | 2024-03-15 | VITL | Post Denny Marie | Dir | S - Sale | $21.70 | -6,000 | 20.3K | -23% | -$130.2K | |
| M | 2024-03-18 | 2024-03-14+ | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $21.50 | -200.0K | 7.58M | -3% | -$4.30M |
| 2024-03-18 | 2024-03-14 | VITL | Khoury Karl | Dir | S - Sale | $21.27 | -4,000 | 155.1K | -3% | -$85.1K | |
| 2024-03-15 | 2024-03-13 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | F - Tax | $20.98 | -1,061 | 71.6K | -1% | -$22.3K | |
| 2024-03-15 | 2024-03-13 | VITL | McKeon Kathryn | CMO | F - Tax | $20.98 | -928 | 46.3K | -2% | -$19.5K | |
| 2024-03-15 | 2024-03-13 | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | F - Tax | $20.98 | -928 | 58.0K | -2% | -$19.5K | |
| 2024-03-15 | 2024-03-13 | VITL | DAWSON JEFFERY S | CAO | F - Tax | $20.98 | -292 | 14.2K | -2% | -$6,126 | |
| 2024-03-15 | 2024-03-13 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | F - Tax | $20.98 | -4,798 | 314.1K | -2% | -$100.7K | |
| 2024-03-15 | 2024-03-13 | VITL | Pappas Peter Nicholas | Chief SALES Off | F - Tax | $20.98 | -928 | 81.2K | -1% | -$19.5K | |
| 2024-03-15 | 2024-03-13 | VITL | Dale Jason | COO | F - Tax | $20.98 | -2,142 | 56.0K | -4% | -$44.9K | |
| 2024-03-12 | 2024-03-11 | VITL | McKeon Kathryn | CMO | A - Grant | $0.00 | +20.7K | 47.2K | +78% | $0 | |
| 2024-03-12 | 2024-03-10 | VITL | McKeon Kathryn | CMO | F - Tax | $20.51 | -1,679 | 26.5K | -6% | -$34.4K | |
| D | 2024-03-12 | 2024-03-10 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | F - Tax | $20.51 | -3,277 | 220.3K | -1% | -$67.2K |
| D | 2024-03-12 | 2024-03-11 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | A - Grant | $0.00 | +95.3K | 315.6K | +43% | $0 |
| D | 2024-03-12 | 2024-03-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +35.0K | 350.6K | +11% | +$186.6K |
| D | 2024-03-12 | 2024-03-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $20.94 | -31.6K | 318.9K | -9% | -$662.6K |
| 2024-03-12 | 2024-03-11 | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | A - Grant | $0.00 | +20.0K | 58.9K | +51% | $0 | |
| 2024-03-12 | 2024-03-10 | VITL | Coon Stephanie | SVP OF PEOPLE AND STRATEGY | F - Tax | $20.51 | -2,144 | 38.9K | -5% | -$44.0K | |
| 2024-03-12 | 2024-03-11 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | A - Grant | $0.00 | +19.5K | 72.7K | +37% | $0 | |
| 2024-03-12 | 2024-03-10 | VITL | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | F - Tax | $20.51 | -3,402 | 53.1K | -6% | -$69.8K | |
| 2024-03-12 | 2024-03-10 | VITL | Dale Jason | COO | F - Tax | $20.51 | -2,218 | 46.2K | -5% | -$45.5K | |
| 2024-03-12 | 2024-03-11 | VITL | Dale Jason | COO | A - Grant | $0.00 | +11.9K | 58.1K | +26% | $0 | |
| 2024-03-12 | 2024-03-10 | VITL | DAWSON JEFFERY S | CAO | F - Tax | $20.51 | -849 | 11.9K | -7% | -$17.4K | |
| 2024-03-12 | 2024-03-11 | VITL | DAWSON JEFFERY S | CAO | A - Grant | $0.00 | +2,620 | 14.5K | +22% | $0 | |
| 2024-03-12 | 2024-03-11 | VITL | Pappas Peter Nicholas | Chief SALES Off | A - Grant | $0.00 | +17.3K | 82.2K | +27% | $0 | |
| 2024-03-12 | 2024-03-10 | VITL | Pappas Peter Nicholas | Chief SALES Off | F - Tax | $20.51 | -4,828 | 64.9K | -7% | -$99.0K | |
| 2024-03-12 | 2024-03-11 | VITL | Wrede Thilo | CFO | A - Grant | $0.00 | +21.4K | 52.0K | +70% | $0 | |
| 2024-03-11 | 2024-03-07 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $20.67 | -4,000 | 7.68M | -0.1% | -$82.7K | |
| D | 2024-03-11 | 2024-03-07 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $20.10 | -25.0K | 223.6K | -10% | -$502.5K |
| D | 2024-03-11 | 2024-03-07 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $5.33 | +25.0K | 248.6K | +11% | +$133.2K |
| DM | 2024-03-04 | 2024-02-29+ | VITL | Dale Jason | COO | M - OptEx | $3.67 | +20.4K | 63.1K | +48% | +$75.0K |
| DM | 2024-03-04 | 2024-02-29+ | VITL | Dale Jason | COO | S - Sale+OE | $18.07 | -20.4K | 48.5K | -30% | -$369.3K |
| 2024-02-22 | 2024-02-20 | VITL | OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | S - Sale | $15.83 | +12.0K | 7.69M | +0.2% | +$190.0K | |
| DM | 2024-02-22 | 2024-02-20+ | VITL | Dale Jason | COO | S - Sale+OE | $16.70 | -28.4K | 48.5K | -37% | -$474.8K |
| DM | 2024-02-22 | 2024-02-20+ | VITL | Dale Jason | COO | M - OptEx | $2.13 | +28.4K | 62.9K | +83% | +$60.5K |
| DM | 2024-02-14 | 2024-02-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | M - OptEx | $3.75 | +30.0K | 251.1K | +14% | +$112.4K |
| D | 2024-02-14 | 2024-02-12 | VITL | Diez-Canseco Russell | Pres AND CEO, Dir | S - Sale+OE | $15.49 | -27.5K | 223.6K | -11% | -$426.4K |
| 2024-01-23 | 2024-01-19 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | S - Sale | $14.36 | -12.0K | 7.70M | -0.2% | -$172.3K | |
| DM | 2024-01-17 | 2024-01-12+ | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $3.67 | +30.0K | 222.6K | +16% | +$110.1K |
| DM | 2024-01-17 | 2024-01-12+ | VITL | Diez-Canseco Russell | Pres, CEO, Dir | S - Sale+OE | $15.22 | -27.6K | 221.1K | -11% | -$419.6K |
| D | 2023-12-28 | 2023-12-26 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $1.43 | +12.0K | 218.7K | +6% | +$17.2K |
| 2023-12-21 | 2023-12-19 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | S - Sale | $14.52 | -12.0K | 7.71M | -0.2% | -$174.2K | |
| DM | 2023-12-14 | 2023-12-12+ | VITL | Diez-Canseco Russell | Pres, CEO, Dir | S - Sale+OE | $15.12 | -26.1K | 207.1K | -11% | -$394.1K |
| DM | 2023-12-14 | 2023-12-12 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $3.66 | +27.5K | 206.0K | +15% | +$100.6K |
| 2023-12-06 | 2023-12-04 | VITL | Dale Jason | COO | S - Sale | $14.14 | -40.0K | 48.5K | -45% | -$565.6K | |
| D | 2023-11-29 | 2023-11-27 | VITL | Pappas Peter Nicholas | Chief Sales Off | A - Grant | $0.00 | +1,987 | 69.7K | +3% | $0 |
| 2023-11-21 | 2023-11-17 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | S - Sale | $12.61 | -12.0K | 7.72M | -0.2% | -$151.3K | |
| 2023-11-17 | 2023-11-15 | VITL | Dale Jason | COO | A - Grant | $10.88 | +500 | 88.5K | +0.6% | +$5,440 | |
| 2023-11-17 | 2023-11-15 | VITL | DAWSON JEFFERY S | CAO | A - Grant | $10.88 | +500 | 12.7K | +4% | +$5,440 | |
| 2023-11-17 | 2023-11-15 | VITL | Coon Stephanie | SVP of People, Strategy | A - Grant | $10.88 | +500 | 41.0K | +1% | +$5,440 | |
| 2023-11-17 | 2023-11-15 | VITL | Pappas Peter Nicholas | Chief Sales Off | A - Grant | $10.88 | +496 | 67.7K | +0.7% | +$5,396 | |
| 2023-11-17 | 2023-11-15 | VITL | Bal Joanne | GC, Sec, Head of Impact | A - Grant | $10.88 | +500 | 56.5K | +0.9% | +$5,440 | |
| 2023-11-17 | 2023-11-15 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | A - Grant | $10.88 | +500 | 205.2K | +0.2% | +$5,440 | |
| D | 2023-11-15 | 2023-11-13 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | S - Sale+OE | $11.85 | -26.5K | 204.7K | -11% | -$314.1K |
Purchase Sale Sale after option exercise All abbreviations