VITL Vital Farms, Inc.
Nasdaq · SEC CIK 1579733 · EDGAR
- Bought, last 12 months
- $835.4K 17 purchases by 12 insiders
- Sold, last 12 months
- $6.45M 10 sales by 2 insiders
- Filings on record
- 321 since 2021-08-12, latest 2026-09-18 16:55
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| OHAYER MATTHEW | EXECUTIVE COB, Dir, 10% | — | $5.44M |
| Diez-Canseco Russell | Pres, CEO, Exec. COB, Dir | — | $1.02M |
| Cyr William B. | Dir | $200.6K | — |
| Holland Joseph Michael | Chief Supply Chain Off | $199.7K | — |
| Flanagan Glenda J | Dir | $101.6K | — |
| Khoury Karl | Dir | $92.2K | — |
| Ruiz Gisel | Dir | $50.0K | — |
| Coon Stephanie | SVP STRATEGY | $49.6K | — |
| Kennedy Kelly J. | Dir | $42.0K | — |
| Pappas Peter Nicholas | CSO, Pres, Eggs | $29.8K | — |
Transactions 396
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2023-11-15 | 2023-11-13 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $3.25 | +27.5K | 231.2K | +13% | +$89.4K |
| 2023-10-19 | 2023-10-17 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | S - Sale | $10.99 | -12.0K | 7.73M | -0.2% | -$131.9K | |
| D | 2023-10-16 | 2023-10-12 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | S - Sale+OE | $10.78 | -26.8K | 203.7K | -12% | -$289.4K |
| D | 2023-10-16 | 2023-10-12 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $3.25 | +27.5K | 230.6K | +14% | +$89.4K |
| DA | 2023-09-15 | 2023-09-07 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $3.25 | +27.5K | 229.8K | +14% | +$89.4K |
| DA | 2023-09-15 | 2023-09-07 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | S - Sale+OE | $11.34 | -26.7K | 213.1K | -11% | -$303.0K |
| D | 2023-09-11 | 2023-09-07 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | S - Sale+OE | $11.34 | -26.7K | 192.3K | -12% | -$303.0K |
| D | 2023-09-11 | 2023-09-07 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $3.25 | +16.7K | 219.0K | +8% | +$54.3K |
| 2023-09-08 | 2023-09-06 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | S - Sale | $11.42 | -12.0K | 7.75M | -0.2% | -$137.0K | |
| 2023-08-11 | 2023-08-09 | VITL | Coon Stephanie | SVP of People, Strategy | F - Tax | $11.66 | -587 | 40.5K | -1% | -$6,844 | |
| 2023-06-09 | 2023-06-07 | VITL | Kennedy Kelly J. | Dir | A - Grant | $0.00 | +6,086 | 25.8K | +31% | $0 | |
| 2023-06-09 | 2023-06-07 | VITL | Post Denny Marie | Dir | A - Grant | $0.00 | +6,086 | 26.3K | +30% | $0 | |
| 2023-06-09 | 2023-06-07 | VITL | Khoury Karl | Dir | A - Grant | $0.00 | +6,086 | 159.1K | +4% | $0 | |
| 2023-06-09 | 2023-06-07 | VITL | Amoo-Gottfried Kofi Owusu | Dir | A - Grant | $0.00 | +6,086 | 23.1K | +36% | $0 | |
| 2023-06-09 | 2023-06-07 | VITL | Ruiz Gisel | Dir | A - Grant | $0.00 | +6,086 | 34.8K | +21% | $0 | |
| 2023-06-09 | 2023-06-07 | VITL | Flanagan Glenda J | Dir | A - Grant | $0.00 | +6,086 | 25.8K | +31% | $0 | |
| 2023-05-17 | 2023-05-15 | VITL | Dale Jason | COO | A - Grant | $12.27 | +500 | 88.0K | +0.6% | +$6,135 | |
| 2023-05-17 | 2023-05-15 | VITL | Coon Stephanie | SVP of People, Strategy | A - Grant | $12.27 | +500 | 41.1K | +1% | +$6,135 | |
| 2023-05-17 | 2023-05-15 | VITL | Pappas Peter Nicholas | Chief Sales Off | A - Grant | $12.27 | +436 | 67.3K | +0.7% | +$5,350 | |
| 2023-05-17 | 2023-05-15 | VITL | Bal Joanne | GC, Sec, Head of Impact | A - Grant | $12.27 | +456 | 56.0K | +0.8% | +$5,595 | |
| 2023-05-17 | 2023-05-15 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | A - Grant | $12.27 | +500 | 202.3K | +0.2% | +$6,135 | |
| 2023-04-28 | 2023-04-26 | VITL | Bal Joanne | GC, Sec, Head of Impact | F - Tax | $12.92 | -596 | 55.6K | -1% | -$7,700 | |
| A | 2023-04-17 | 2023-03-10 | VITL | Pappas Peter Nicholas | Chief Sales Off | F - Tax | $15.48 | -4,594 | 55.6K | -8% | -$71.1K |
| A | 2023-04-17 | 2023-03-13 | VITL | Pappas Peter Nicholas | Chief Sales Off | A - Grant | $0.00 | +11.4K | 67.1K | +21% | $0 |
| A | 2023-04-17 | 2023-03-10 | VITL | McKeon Kathryn | CMO | F - Tax | $15.48 | -1,444 | 16.8K | -8% | -$22.4K |
| A | 2023-04-17 | 2023-03-13 | VITL | McKeon Kathryn | CMO | A - Grant | $0.00 | +11.4K | 28.2K | +68% | $0 |
| A | 2023-04-17 | 2023-03-10 | VITL | Meissner Bo Erick | CFO | F - Tax | $15.48 | -3,169 | 39.0K | -8% | -$49.1K |
| A | 2023-04-17 | 2023-03-13 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | A - Grant | $0.00 | +36.6K | 202.4K | +22% | $0 |
| A | 2023-04-17 | 2023-03-10 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | F - Tax | $15.48 | -2,028 | 165.8K | -1% | -$31.4K |
| A | 2023-04-17 | 2023-03-13 | VITL | Coon Stephanie | SVP of People, Strategy | A - Grant | $0.00 | +11.4K | 40.6K | +39% | $0 |
| A | 2023-04-17 | 2023-03-10 | VITL | Coon Stephanie | SVP of People, Strategy | F - Tax | $15.48 | -1,892 | 29.2K | -6% | -$29.3K |
| A | 2023-04-17 | 2023-03-10 | VITL | Dale Jason | COO | F - Tax | $15.48 | -2,218 | 71.4K | -3% | -$34.3K |
| A | 2023-04-17 | 2023-03-13 | VITL | Dale Jason | COO | A - Grant | $0.00 | +16.3K | 87.7K | +23% | $0 |
| A | 2023-04-17 | 2023-03-13 | VITL | Bal Joanne | GC, Sec, Head of Impact | A - Grant | $0.00 | +13.1K | 56.2K | +30% | $0 |
| A | 2023-04-17 | 2023-03-10 | VITL | Bal Joanne | GC, Sec, Head of Impact | F - Tax | $15.48 | -3,169 | 43.1K | -7% | -$49.1K |
| 2023-03-24 | 2023-03-22 | VITL | McKeon Kathryn | CMO | F - Tax | $13.99 | -59 | 27.9K | -0.2% | -$825.41 | |
| 2023-03-24 | 2023-03-22 | VITL | Pappas Peter Nicholas | Chief Sales Off | F - Tax | $13.99 | -237 | 66.5K | -0.4% | -$3,316 | |
| 2023-03-24 | 2023-03-22 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | F - Tax | $13.99 | -591 | 201.7K | -0.3% | -$8,268 | |
| 2023-03-24 | 2023-03-22 | VITL | DAWSON JEFFERY S | CAO | F - Tax | $13.99 | -87 | 12.2K | -0.7% | -$1,217 | |
| 2023-03-24 | 2023-03-22 | VITL | Dale Jason | COO | F - Tax | $13.99 | -237 | 87.2K | -0.3% | -$3,316 | |
| D | 2023-03-21 | 2023-03-17 | VITL | Wrede Thilo | CFO | A - Grant | $0.00 | +30.6K | 30.6K | New | $0 |
| D | 2023-03-14 | 2023-03-10 | VITL | Coon Stephanie | SVP of People, Strategy | F - Tax | $15.48 | -2,219 | 28.8K | -7% | -$34.4K |
| D | 2023-03-14 | 2023-03-13 | VITL | Coon Stephanie | SVP of People, Strategy | A - Grant | $0.00 | +11.4K | 40.3K | +40% | $0 |
| 2023-03-14 | 2023-03-10 | VITL | Meissner Bo Erick | CFO | F - Tax | $15.48 | -3,466 | 38.7K | -8% | -$53.7K | |
| D | 2023-03-14 | 2023-03-10 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | F - Tax | $15.48 | -2,167 | 165.7K | -1% | -$33.5K |
| D | 2023-03-14 | 2023-03-13 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | A - Grant | $0.00 | +36.6K | 202.2K | +22% | $0 |
| D | 2023-03-14 | 2023-03-13 | VITL | Dale Jason | COO | A - Grant | $0.00 | +16.3K | 87.4K | +23% | $0 |
| D | 2023-03-14 | 2023-03-10 | VITL | Dale Jason | COO | F - Tax | $15.48 | -2,489 | 71.1K | -3% | -$38.5K |
| D | 2023-03-14 | 2023-03-13 | VITL | McKeon Kathryn | CMO | A - Grant | $0.00 | +11.4K | 27.9K | +69% | $0 |
| D | 2023-03-14 | 2023-03-10 | VITL | McKeon Kathryn | CMO | F - Tax | $15.48 | -1,737 | 16.5K | -10% | -$26.9K |
| D | 2023-03-14 | 2023-03-10 | VITL | Bal Joanne | GC, Sec, Head of Impact | F - Tax | $15.48 | -3,464 | 42.8K | -7% | -$53.6K |
| D | 2023-03-14 | 2023-03-13 | VITL | Bal Joanne | GC, Sec, Head of Impact | A - Grant | $0.00 | +13.1K | 55.9K | +31% | $0 |
| D | 2023-03-14 | 2023-03-13 | VITL | DAWSON JEFFERY S | CAO | A - Grant | $0.00 | +3,592 | 12.3K | +41% | $0 |
| D | 2023-03-14 | 2023-03-10 | VITL | DAWSON JEFFERY S | CAO | F - Tax | $15.48 | -849 | 8,698 | -9% | -$13.1K |
| D | 2023-03-14 | 2023-03-10 | VITL | Pappas Peter Nicholas | Chief Sales Off | F - Tax | $15.48 | -4,892 | 55.3K | -8% | -$75.7K |
| D | 2023-03-14 | 2023-03-13 | VITL | Pappas Peter Nicholas | Chief Sales Off | A - Grant | $0.00 | +11.4K | 66.8K | +21% | $0 |
| 2022-09-09 | 2022-09-07 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | G - Gift | $0.00 | -10.0K | 177.3K | -5% | $0 | |
| DM | 2022-09-09 | 2022-09-07 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | X - OptEx | $0.63 | -246.0K | 7.73M | -3% | -$155.0K |
| D | 2022-09-09 | 2022-09-08 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | M - OptEx | $3.76 | +29.3K | 7.76M | +0.4% | +$110.1K |
| DM | 2022-08-22 | 2022-08-19+ | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $2.04 | +15.0K | 182.3K | +9% | +$30.6K |
| 2022-08-11 | 2022-08-09 | VITL | Coon Stephanie | SVP of People, Strategy | F - Tax | $13.88 | -587 | 30.6K | -2% | -$8,148 | |
| 2022-06-10 | 2022-06-08 | VITL | Khoury Karl | Dir | A - Grant | $0.00 | +8,782 | 153.0K | +6% | $0 | |
| 2022-06-10 | 2022-06-08 | VITL | Flanagan Glenda J | Dir | A - Grant | $0.00 | +8,782 | 19.8K | +80% | $0 | |
| 2022-06-10 | 2022-06-08 | VITL | Amoo-Gottfried Kofi Owusu | Dir | A - Grant | $0.00 | +8,782 | 17.0K | +106% | $0 | |
| 2022-06-10 | 2022-06-08 | VITL | Post Denny Marie | Dir | A - Grant | $0.00 | +8,782 | 20.3K | +77% | $0 | |
| 2022-06-10 | 2022-06-08 | VITL | Kennedy Kelly J. | Dir | A - Grant | $0.00 | +8,782 | 19.8K | +80% | $0 | |
| 2022-06-10 | 2022-06-08 | VITL | Ruiz Gisel | Dir | A - Grant | $0.00 | +8,782 | 28.8K | +44% | $0 | |
| 2022-05-18 | 2021-12-30 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | G - Gift | $0.00 | -100.0K | 7.97M | -1% | $0 | |
| 2022-05-18 | 2022-05-17 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | P - Purchase | $9.66 | +10.0K | 7.98M | +0.1% | +$96.6K | |
| 2022-05-16 | 2022-03-22 | VITL | DAWSON JEFFERY S | CAO | F - Tax | $13.45 | -106 | 9,547 | -1% | -$1,426 | |
| 2022-05-16 | 2022-03-22 | VITL | Dale Jason | COO | F - Tax | $13.45 | -236 | 73.1K | -0.3% | -$3,174 | |
| 2022-05-16 | 2022-03-22 | VITL | McKeon Kathryn | CMO | F - Tax | $13.45 | -72 | 18.2K | -0.4% | -$968.40 | |
| 2022-05-16 | 2022-03-22 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | F - Tax | $13.45 | -719 | 172.3K | -0.4% | -$9,671 | |
| 2022-05-16 | 2022-04-26 | VITL | Bal Joanne | GC, Sec, Head of ESG | F - Tax | $11.64 | -846 | 45.8K | -2% | -$9,847 | |
| 2022-05-16 | 2022-03-22 | VITL | Pappas Peter Nicholas | Chief Sales Off | F - Tax | $13.45 | -288 | 59.7K | -0.5% | -$3,874 | |
| 2022-05-16 | 2022-03-22 | VITL | Meissner Bo Erick | CFO | F - Tax | $13.45 | -288 | 41.7K | -0.7% | -$3,874 | |
| 2022-03-14 | 2022-03-10 | VITL | Meissner Bo Erick | CFO | A - Grant | $0.00 | +39.0K | 41.9K | +1,342% | $0 | |
| 2022-03-14 | 2022-03-10 | VITL | Dale Jason | COO | A - Grant | $0.00 | +27.3K | 73.3K | +59% | $0 | |
| 2022-03-14 | 2022-03-10 | VITL | McKeon Kathryn | CMO | A - Grant | $0.00 | +17.6K | 18.3K | +2,416% | $0 | |
| 2022-03-14 | 2022-03-10 | VITL | Bal Joanne | GC, Sec, Head of ESG | A - Grant | $0.00 | +39.0K | 46.4K | +532% | $0 | |
| D | 2022-03-14 | 2022-03-11 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $1.43 | +50.0K | 173.1K | +41% | +$71.5K |
| D | 2022-03-14 | 2022-03-10 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | A - Grant | $0.00 | +25.0K | 123.1K | +25% | $0 |
| 2022-03-14 | 2022-03-10 | VITL | DAWSON JEFFERY S | CAO | A - Grant | $0.00 | +8,587 | 9,653 | +806% | $0 | |
| 2022-03-14 | 2022-03-10 | VITL | Pappas Peter Nicholas | Chief Sales Off | A - Grant | $0.00 | +56.6K | 59.5K | +1,946% | $0 | |
| 2022-03-14 | 2022-03-10 | VITL | Coon Stephanie | SVP of People, Strategy | A - Grant | $0.00 | +23.4K | 30.6K | +324% | $0 | |
| DM | 2022-01-20 | 2022-01-18 | VITL | Dale Jason | COO | M - OptEx | $3.42 | +37.6K | 83.6K | +82% | +$128.4K |
| D | 2022-01-20 | 2022-01-18 | VITL | Dale Jason | COO | S - Sale+OE | $17.68 | -37.6K | 46.0K | -45% | -$664.2K |
| DM | 2021-12-22 | 2021-12-20 | VITL | Dale Jason | COO | M - OptEx | $1.43 | +42.8K | 26.0K | New | +$61.3K |
| 2021-12-01 | 2021-11-29 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | P - Purchase | $17.77 | +5,000 | 8.07M | +0.1% | +$88.8K | |
| 2021-11-23 | 2021-11-19 | VITL | Drever Brent | Dir | S - Sale | $18.80 | -2,500 | 37.2K | -6% | -$47.0K | |
| 2021-11-22 | 2021-11-17 | VITL | Post Denny Marie | Dir | P - Purchase | $19.42 | +500 | 11.5K | +5% | +$9,710 | |
| D | 2021-09-13 | 2021-09-10 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $1.43 | +15.1K | 98.1K | +18% | +$21.6K |
| 2021-09-13 | 2021-09-10 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | P - Purchase | $17.10 | +5,000 | 8.06M | +0.1% | +$85.5K | |
| D | 2021-09-09 | 2021-09-07 | VITL | Diez-Canseco Russell | Pres, CEO, Dir | M - OptEx | $1.43 | +34.9K | 83.0K | +73% | +$49.9K |
| I | 2021-08-23 | 2021-08-19 | VITL | Drever Brent | Dir | S - Sale | $17.00 | -453.4K | 0 | -100% | -$7.71M |
| 2021-08-12 | 2021-08-12 | VITL | OHAYER MATTHEW | Executive COB, Dir, 10% | P - Purchase | $17.85 | +5,000 | 8.06M | +0.1% | +$89.2K |
Purchase Sale Sale after option exercise All abbreviations