CRM Salesforce
NYSE · SEC CIK 1108524 · EDGAR
- Bought, last 12 months
- $27.52M 5 purchases by 3 insiders
- Sold, last 12 months
- $48.76M 30 sales by 4 insiders
- Filings on record
- 1,522 since 2021-07-01, latest 2026-09-23 19:45
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| Harris Parker | Co-Founder, Dir | — | $31.61M |
| ValueAct Holdings II, L.P. | Dir, See Remarks | $25.02M | — |
| Benioff Marc | COB, CEO, Dir | — | $15.05M |
| Kirk David Blair | Dir | $2.00M | — |
| Conway Craig | Dir | — | $1.17M |
| KROES NEELIE | Dir | — | $929.3K |
| ALBER LAURA | Dir | $500.3K | — |
| Milano Miguel | Pres, CRO | — | — |
| Niles Sabastian | Pres, CLO | — | — |
| Reddy Sundeep G. | EVP, CAO | — | — |
Transactions 2,426
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2025-09-23 | 2025-09-22 | CRM | Milano Miguel | Pres, CRO | F - Tax | $249.69 | -400 | 11.5K | -3% | -$99.9K |
| DM | 2025-09-23 | 2025-09-22 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $248.20 | -2,250 | 11.91M | -0.0% | -$558.4K |
| D | 2025-09-23 | 2025-09-22 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-09-23 | 2025-09-22 | CRM | Niles Sabastian | Pres, CLO | M - OptEx | $0.00 | +1,015 | 4,152 | +32% | $0 |
| D | 2025-09-23 | 2025-09-22 | CRM | Niles Sabastian | Pres, CLO | F - Tax | $249.69 | -562 | 3,590 | -14% | -$140.3K |
| DM | 2025-09-22 | 2025-09-19 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $245.69 | -2,250 | 11.91M | -0.0% | -$552.8K |
| D | 2025-09-22 | 2025-09-19 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-19 | 2025-09-17+ | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $243.22 | -4,500 | 11.91M | -0.0% | -$1.09M |
| DM | 2025-09-19 | 2025-09-17+ | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +4,500 | 11.91M | +0.0% | +$726.8K |
| 2025-09-18 | 2025-09-17 | CRM | Kirk David Blair | Dir | G - Gift | $0.00 | +215 | 8,317 | +3% | $0 | |
| I | 2025-09-18 | 2025-09-17 | CRM | Kirk David Blair | Dir | G - Gift | $0.00 | -215 | 0 | -100% | $0 |
| D | 2025-09-17 | 2025-09-16 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-17 | 2025-09-16 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $239.68 | -2,250 | 11.91M | -0.0% | -$539.3K |
| DM | 2025-09-16 | 2025-09-15 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $242.39 | -2,250 | 11.91M | -0.0% | -$545.4K |
| D | 2025-09-16 | 2025-09-15 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-15 | 2025-09-12 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $243.91 | -2,250 | 11.91M | -0.0% | -$548.8K |
| D | 2025-09-15 | 2025-09-12 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-09-12 | 2025-09-11 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-12 | 2025-09-11 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $245.84 | -2,250 | 11.91M | -0.0% | -$553.1K |
| DM | 2025-09-11 | 2025-09-10 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $246.66 | -2,250 | 11.91M | -0.0% | -$555.0K |
| D | 2025-09-11 | 2025-09-10 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-09-10 | 2025-09-09 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-10 | 2025-09-09 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $252.80 | -2,250 | 11.91M | -0.0% | -$568.8K |
| I | 2025-09-10 | 2025-09-10 | CRM | Kirk David Blair | Dir | G - Gift | $0.00 | -4,278 | 215 | -95% | $0 |
| 2025-09-10 | 2025-09-09 | CRM | Kirk David Blair | Dir | P - Purchase | $254.66 | +3,400 | 3,824 | +802% | +$865.8K | |
| 2025-09-10 | 2025-09-10 | CRM | Kirk David Blair | Dir | G - Gift | $0.00 | +4,278 | 8,102 | +112% | $0 | |
| D | 2025-09-09 | 2025-09-08 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-09 | 2025-09-08 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $251.11 | -2,250 | 11.91M | -0.0% | -$565.0K |
| D | 2025-09-08 | 2025-09-05 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-08 | 2025-09-05 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $249.18 | -2,250 | 11.91M | -0.0% | -$560.7K |
| D | 2025-09-05 | 2025-09-04 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-05 | 2025-09-04 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $241.50 | -2,250 | 11.91M | -0.0% | -$543.4K |
| DM | 2025-09-04 | 2025-09-03 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $254.60 | -2,250 | 11.91M | -0.0% | -$572.8K |
| D | 2025-09-04 | 2025-09-03 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-03 | 2025-09-02 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $251.65 | -2,250 | 11.91M | -0.0% | -$566.2K |
| D | 2025-09-03 | 2025-09-02 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-09-02 | 2025-08-29 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $255.30 | -2,250 | 11.91M | -0.0% | -$574.4K |
| D | 2025-09-02 | 2025-08-29 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-29 | 2025-08-28 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $253.87 | -2,250 | 11.91M | -0.0% | -$571.2K |
| D | 2025-08-29 | 2025-08-28 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-28 | 2025-08-27 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $248.56 | -2,250 | 11.91M | -0.0% | -$559.3K |
| D | 2025-08-28 | 2025-08-27 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-27 | 2025-08-26 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $244.67 | -2,250 | 11.91M | -0.0% | -$550.5K |
| D | 2025-08-27 | 2025-08-26 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-26 | 2025-08-25 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $247.57 | -2,250 | 11.91M | -0.0% | -$557.0K |
| D | 2025-08-26 | 2025-08-25 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-08-25 | 2025-08-22 | CRM | SACHIN J. MEHRA | Dir | M - OptEx | $0.00 | +274 | 3,807 | +8% | $0 |
| DI | 2025-08-25 | 2025-08-22 | CRM | DONALD ARNOLD W | Dir | M - OptEx | $0.00 | +274 | 4,257 | +7% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | Roos John Victor | Dir | M - OptEx | $0.00 | +274 | 15.7K | +2% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | Milano Miguel | Pres, CRO | M - OptEx | $0.00 | +1,663 | 11.6K | +17% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | Milano Miguel | Pres, CRO | F - Tax | $248.29 | -690 | 10.9K | -6% | -$171.3K |
| D | 2025-08-25 | 2025-08-22 | CRM | Chang Amy | Dir | M - OptEx | $0.00 | +424 | 424 | New | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | KROES NEELIE | Dir | M - OptEx | $0.00 | +274 | 11.0K | +3% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | KROES NEELIE | Dir | F - Tax | $248.29 | -42 | 11.0K | -0.4% | -$10.4K |
| D | 2025-08-25 | 2025-08-22 | CRM | WEBB MAYNARD G JR | Dir | M - OptEx | $0.00 | +274 | 2,516 | +12% | $0 |
| DM | 2025-08-25 | 2025-08-22 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $247.68 | -2,250 | 11.91M | -0.0% | -$557.3K |
| D | 2025-08-25 | 2025-08-22 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-08-25 | 2025-08-22 | CRM | Niles Sabastian | Pres, CLO | M - OptEx | $0.00 | +1,663 | 4,057 | +69% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | Niles Sabastian | Pres, CLO | F - Tax | $248.29 | -920 | 3,137 | -23% | -$228.4K |
| D | 2025-08-25 | 2025-08-22 | CRM | MUNOZ OSCAR | Dir | M - OptEx | $0.00 | +274 | 12.4K | +2% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | ALBER LAURA | Dir | M - OptEx | $0.00 | +274 | 6,243 | +5% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | Conway Craig | Dir | M - OptEx | $0.00 | +274 | 8,338 | +3% | $0 |
| D | 2025-08-25 | 2025-08-22 | CRM | Kirk David Blair | Dir | M - OptEx | $0.00 | +424 | 424 | New | $0 |
| DM | 2025-08-22 | 2025-08-21 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $244.26 | -2,250 | 11.91M | -0.0% | -$549.6K |
| D | 2025-08-22 | 2025-08-21 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-21 | 2025-08-20 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $246.07 | -2,250 | 11.91M | -0.0% | -$553.7K |
| D | 2025-08-21 | 2025-08-20 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| I | 2025-08-20 | 2025-08-19 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | G - Gift | $0.00 | -16.0K | 931.0K | -2% | $0 |
| DM | 2025-08-20 | 2025-08-19 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $245.37 | -2,250 | 11.91M | -0.0% | -$552.1K |
| D | 2025-08-20 | 2025-08-19 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-19 | 2025-08-18 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $242.44 | -2,250 | 11.91M | -0.0% | -$545.5K |
| D | 2025-08-19 | 2025-08-18 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-18 | 2025-08-15 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $241.49 | -2,250 | 11.91M | -0.0% | -$543.3K |
| D | 2025-08-18 | 2025-08-15 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-15 | 2025-08-14 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $234.17 | -2,250 | 11.91M | -0.0% | -$526.9K |
| D | 2025-08-15 | 2025-08-14 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-08-14 | 2025-08-13 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-14 | 2025-08-13 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $234.64 | -2,250 | 11.91M | -0.0% | -$528.0K |
| DM | 2025-08-13 | 2025-08-12 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $231.62 | -2,250 | 11.91M | -0.0% | -$521.1K |
| D | 2025-08-13 | 2025-08-12 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-08-12 | 2025-08-11 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-12 | 2025-08-11 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $236.45 | -2,250 | 11.91M | -0.0% | -$532.0K |
| D | 2025-08-11 | 2025-08-08 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-11 | 2025-08-08 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $240.34 | -2,250 | 11.91M | -0.0% | -$540.8K |
| DM | 2025-08-08 | 2025-08-07 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $243.27 | -2,250 | 11.91M | -0.0% | -$547.4K |
| D | 2025-08-08 | 2025-08-07 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-08-07 | 2025-08-06 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-07 | 2025-08-06 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $248.40 | -2,250 | 11.91M | -0.0% | -$558.9K |
| DM | 2025-08-06 | 2025-08-05 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $250.04 | -2,250 | 11.91M | -0.0% | -$562.6K |
| D | 2025-08-06 | 2025-08-05 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-05 | 2025-08-04 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $252.42 | -2,250 | 11.91M | -0.0% | -$568.0K |
| D | 2025-08-05 | 2025-08-04 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-04 | 2025-08-01 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $251.94 | -2,250 | 11.91M | -0.0% | -$566.9K |
| D | 2025-08-04 | 2025-08-01 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-08-01 | 2025-07-31 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $260.38 | -2,250 | 11.91M | -0.0% | -$585.9K |
| D | 2025-08-01 | 2025-07-31 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-31 | 2025-07-30 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $265.77 | -2,250 | 11.91M | -0.0% | -$598.0K |
| D | 2025-07-31 | 2025-07-30 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-30 | 2025-07-29 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $269.34 | -2,250 | 11.91M | -0.0% | -$606.0K |
| D | 2025-07-30 | 2025-07-29 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
Purchase Sale Sale after option exercise All abbreviations