CRM Salesforce
NYSE · SEC CIK 1108524 · EDGAR
- Bought, last 12 months
- $27.52M 5 purchases by 3 insiders
- Sold, last 12 months
- $48.76M 30 sales by 4 insiders
- Filings on record
- 1,522 since 2021-07-01, latest 2026-09-23 19:45
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| Harris Parker | Co-Founder, Dir | — | $31.61M |
| ValueAct Holdings II, L.P. | Dir, See Remarks | $25.02M | — |
| Benioff Marc | COB, CEO, Dir | — | $15.05M |
| Kirk David Blair | Dir | $2.00M | — |
| Conway Craig | Dir | — | $1.17M |
| KROES NEELIE | Dir | — | $929.3K |
| ALBER LAURA | Dir | $500.3K | — |
| Milano Miguel | Pres, CRO | — | — |
| Niles Sabastian | Pres, CLO | — | — |
| Reddy Sundeep G. | EVP, CAO | — | — |
Transactions 2,426
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-07-29 | 2025-07-28 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $269.11 | -2,250 | 11.91M | -0.0% | -$605.5K |
| D | 2025-07-29 | 2025-07-28 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-28 | 2025-07-25 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $269.38 | -2,250 | 11.91M | -0.0% | -$606.1K |
| D | 2025-07-28 | 2025-07-25 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| D | 2025-07-25 | 2025-07-24 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-25 | 2025-07-24 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $266.78 | -2,250 | 11.91M | -0.0% | -$600.2K |
| DM | 2025-07-24 | 2025-07-23 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $266.56 | -2,250 | 11.91M | -0.0% | -$599.7K |
| D | 2025-07-24 | 2025-07-23 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-23 | 2025-07-22 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $263.28 | -2,250 | 11.91M | -0.0% | -$592.4K |
| D | 2025-07-23 | 2025-07-22 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-23 | 2025-07-22 | CRM | Reddy Sundeep G. | EVP, CAO | F - Tax | $263.59 | -406 | 12.5K | -3% | -$107.0K |
| DM | 2025-07-23 | 2025-07-22 | CRM | Reddy Sundeep G. | EVP, CAO | M - OptEx | $0.00 | +910 | 12.7K | +8% | $0 |
| D | 2025-07-23 | 2025-07-22 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | M - OptEx | $0.00 | +1,785 | 138.6K | +1% | $0 |
| D | 2025-07-23 | 2025-07-22 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | F - Tax | $263.59 | -886 | 137.7K | -0.6% | -$233.5K |
| D | 2025-07-23 | 2025-07-22 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | F - Tax | $263.59 | -886 | 43.6K | -2% | -$233.5K |
| D | 2025-07-23 | 2025-07-22 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | M - OptEx | $0.00 | +1,785 | 44.5K | +4% | $0 |
| DM | 2025-07-22 | 2025-07-21 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $262.93 | -2,250 | 11.91M | -0.0% | -$591.6K |
| D | 2025-07-22 | 2025-07-21 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-21 | 2025-07-18 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $260.92 | -2,250 | 11.91M | -0.0% | -$587.1K |
| D | 2025-07-21 | 2025-07-18 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-18 | 2025-07-17 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $258.81 | -2,250 | 11.91M | -0.0% | -$582.3K |
| D | 2025-07-18 | 2025-07-17 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-17 | 2025-07-16 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $257.02 | -2,250 | 11.91M | -0.0% | -$578.3K |
| D | 2025-07-17 | 2025-07-16 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.91M | +0.0% | +$363.4K |
| DM | 2025-07-16 | 2025-07-15 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $258.94 | -2,250 | 11.96M | -0.0% | -$582.6K |
| D | 2025-07-16 | 2025-07-15 | CRM | Benioff Marc | COB, CEO, Dir | F - Tax | $257.58 | -44.0K | 11.91M | -0.4% | -$11.33M |
| D | 2025-07-16 | 2025-07-15 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.96M | +0.0% | +$363.4K |
| DM | 2025-07-15 | 2025-07-14 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $260.30 | -2,250 | 11.96M | -0.0% | -$585.7K |
| D | 2025-07-15 | 2025-07-14 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.96M | +0.0% | +$363.4K |
| DM | 2025-07-14 | 2025-07-11 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $259.67 | -2,250 | 11.96M | -0.0% | -$584.3K |
| D | 2025-07-14 | 2025-07-11 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.96M | +0.0% | +$363.4K |
| D | 2025-07-11 | 2025-07-10 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.96M | +0.0% | +$363.4K |
| DM | 2025-07-11 | 2025-07-10 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $266.16 | -2,250 | 11.96M | -0.0% | -$598.9K |
| D | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| DM | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $271.69 | -2,250 | 11.86M | -0.0% | -$611.3K |
| D | 2025-07-10 | 2025-07-09 | CRM | Benioff Marc | COB, CEO, Dir | A - Grant | $0.00 | +93.1K | 11.96M | +0.8% | $0 |
| DM | 2025-07-09 | 2025-07-08 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $273.43 | -2,250 | 11.86M | -0.0% | -$615.2K |
| D | 2025-07-09 | 2025-07-08 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| D | 2025-07-08 | 2025-07-07 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| DM | 2025-07-08 | 2025-07-07 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $270.82 | -2,250 | 11.86M | -0.0% | -$609.3K |
| D | 2025-07-07 | 2025-07-03 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| DM | 2025-07-07 | 2025-07-03 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $272.91 | -2,250 | 11.86M | -0.0% | -$614.1K |
| DM | 2025-07-03 | 2025-07-02 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $267.75 | -2,250 | 11.86M | -0.0% | -$602.4K |
| D | 2025-07-03 | 2025-07-02 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| DMT | 2025-07-01 | 2025-07-01 | CRM | Benioff Marc | COB, CEO, Dir | S - Sale+OE | $272.48 | -2,250 | 11.86M | -0.0% | -$613.1K |
| DT | 2025-07-01 | 2025-07-01 | CRM | Benioff Marc | COB, CEO, Dir | M - OptEx | $161.50 | +2,250 | 11.86M | +0.0% | +$363.4K |
| DTI | 2025-07-01 | 2025-06-30 | CRM | Benioff Marc | COB, CEO, Dir | G - Gift | $0.00 | -505.0K | 10.00M | -5% | $0 |
| D | 2025-06-24 | 2025-06-23 | CRM | Milano Miguel | Pres, CRO | S - Sale+OE | $262.35 | -405 | 9,933 | -4% | -$106.3K |
| D | 2025-06-24 | 2025-06-22 | CRM | Milano Miguel | Pres, CRO | M - OptEx | $0.00 | +1,015 | 10.3K | +11% | $0 |
| D | 2025-06-24 | 2025-06-22 | CRM | Niles Sabastian | Pres, CLO | M - OptEx | $0.00 | +1,015 | 2,963 | +52% | $0 |
| D | 2025-06-24 | 2025-06-23 | CRM | Niles Sabastian | Pres, CLO | S - Sale+OE | $262.35 | -569 | 2,394 | -19% | -$149.3K |
| DM | 2025-06-24 | 2025-06-22 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | M - OptEx | $0.00 | +2,525 | 43.9K | +6% | $0 |
| DM | 2025-06-24 | 2025-06-23 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | S - Sale+OE | $262.35 | -1,269 | 43.4K | -3% | -$332.9K |
| DM | 2025-06-24 | 2025-06-23 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | S - Sale+OE | $262.35 | -1,142 | 137.5K | -0.8% | -$299.6K |
| DM | 2025-06-24 | 2025-06-22 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | M - OptEx | $0.00 | +2,271 | 138.0K | +2% | $0 |
| DM | 2025-06-24 | 2025-06-23 | CRM | Reddy Sundeep G. | EVP, CAO | S - Sale+OE | $262.35 | -261 | 12.2K | -2% | -$68.5K |
| DM | 2025-06-24 | 2025-06-22 | CRM | Reddy Sundeep G. | EVP, CAO | M - OptEx | $0.00 | +574 | 12.3K | +5% | $0 |
| 2025-05-28 | 2025-05-27 | CRM | Niles Sabastian | Pres, CLO | S - Sale | $272.75 | -547 | 1,948 | -22% | -$149.2K | |
| D | 2025-05-23 | 2025-05-22 | CRM | Roos John Victor | Dir | M - OptEx | $0.00 | +274 | 15.4K | +2% | $0 |
| D | 2025-05-23 | 2025-05-22 | CRM | WEBB MAYNARD G JR | Dir | M - OptEx | $0.00 | +274 | 2,242 | +14% | $0 |
| D | 2025-05-23 | 2025-05-22 | CRM | SACHIN J. MEHRA | Dir | M - OptEx | $0.00 | +274 | 3,533 | +8% | $0 |
| DI | 2025-05-23 | 2025-05-22 | CRM | DONALD ARNOLD W | Dir | M - OptEx | $0.00 | +274 | 3,983 | +7% | $0 |
| D | 2025-05-23 | 2025-05-22 | CRM | KROES NEELIE | Dir | F - Tax | $283.42 | -42 | 10.7K | -0.4% | -$11.9K |
| D | 2025-05-23 | 2025-05-22 | CRM | KROES NEELIE | Dir | M - OptEx | $0.00 | +274 | 10.8K | +3% | $0 |
| DM | 2025-05-23 | 2025-05-23 | CRM | Milano Miguel | Pres, CRO | S - Sale+OE | $279.44 | -705 | 9,325 | -7% | -$197.0K |
| D | 2025-05-23 | 2025-05-22 | CRM | Milano Miguel | Pres, CRO | M - OptEx | $0.00 | +1,662 | 10.0K | +20% | $0 |
| D | 2025-05-23 | 2025-05-22 | CRM | MUNOZ OSCAR | Dir | M - OptEx | $0.00 | +274 | 12.1K | +2% | $0 |
| DM | 2025-05-23 | 2025-05-23 | CRM | Niles Sabastian | Pres, CLO | S - Sale+OE | $279.44 | -933 | 2,497 | -27% | -$260.7K |
| D | 2025-05-23 | 2025-05-22 | CRM | Niles Sabastian | Pres, CLO | M - OptEx | $0.00 | +1,662 | 3,428 | +94% | $0 |
| D | 2025-05-23 | 2025-05-22 | CRM | Conway Craig | Dir | M - OptEx | $0.00 | +274 | 8,064 | +4% | $0 |
| D | 2025-05-23 | 2025-05-22 | CRM | ALBER LAURA | Dir | M - OptEx | $0.00 | +274 | 5,969 | +5% | $0 |
| DM | 2025-05-15 | 2025-05-14 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | M - OptEx | $217.21 | +6,697 | 48.1K | +16% | +$1.45M |
| D | 2025-05-15 | 2025-05-14 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | S - Sale+OE | $295.00 | -6,697 | 41.4K | -14% | -$1.98M |
| 2025-05-05 | 2025-05-02 | CRM | Reddy Sundeep G. | EVP, CAO | S - Sale | $275.00 | -500 | 11.7K | -4% | -$137.5K | |
| DM | 2025-04-24 | 2025-04-22 | CRM | Reddy Sundeep G. | EVP, CAO | M - OptEx | $0.00 | +910 | 13.2K | +7% | $0 |
| DM | 2025-04-24 | 2025-04-23 | CRM | Reddy Sundeep G. | EVP, CAO | S - Sale+OE | $253.66 | -1,525 | 13.3K | -10% | -$386.8K |
| DM | 2025-04-24 | 2025-04-23 | CRM | SCHMAIER R DAVID | Chief Product, Impact Off | S - Sale+OE | $253.66 | -4,586 | 37.0K | -11% | -$1.16M |
| D | 2025-04-24 | 2025-04-22 | CRM | SCHMAIER R DAVID | Chief Product, Impact Off | M - OptEx | $0.00 | +1,769 | 37.9K | +5% | $0 |
| D | 2025-04-24 | 2025-04-22 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | M - OptEx | $0.00 | +1,785 | 42.3K | +4% | $0 |
| D | 2025-04-24 | 2025-04-23 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | S - Sale+OE | $253.66 | -897 | 41.4K | -2% | -$227.5K |
| D | 2025-04-24 | 2025-04-23 | CRM | Millham Brian | Advisor to CEO | S - Sale+OE | $253.66 | -979 | 6,487 | -13% | -$248.3K |
| D | 2025-04-24 | 2025-04-22 | CRM | Millham Brian | Advisor to CEO | M - OptEx | $0.00 | +1,948 | 7,466 | +35% | $0 |
| D | 2025-04-24 | 2025-04-23 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | S - Sale+OE | $253.66 | -897 | 135.7K | -0.7% | -$227.5K |
| D | 2025-04-24 | 2025-04-22 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | M - OptEx | $0.00 | +1,785 | 136.6K | +1% | $0 |
| 2025-04-17 | 2025-04-16 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | S - Sale | $253.31 | -9,742 | 134.8K | -7% | -$2.47M | |
| 2025-04-17 | 2025-04-16 | CRM | Reddy Sundeep G. | EVP, CAO | S - Sale | $253.31 | -1,256 | 12.8K | -9% | -$318.2K | |
| 2025-04-17 | 2025-04-16 | CRM | SCHMAIER R DAVID | Chief Product, Impact Off | S - Sale | $253.31 | -6,959 | 36.1K | -16% | -$1.76M | |
| 2025-04-17 | 2025-04-16 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | S - Sale | $253.31 | -9,742 | 40.5K | -19% | -$2.47M | |
| 2025-04-10 | 2025-04-09 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | A - Grant | $0.00 | +19.4K | 144.5K | +16% | $0 | |
| 2025-04-10 | 2025-04-09 | CRM | Reddy Sundeep G. | EVP, CAO | A - Grant | $0.00 | +2,772 | 14.1K | +25% | $0 | |
| 2025-04-10 | 2025-04-09 | CRM | SCHMAIER R DAVID | Chief Product, Impact Off | A - Grant | $0.00 | +13.9K | 43.0K | +47% | $0 | |
| 2025-04-10 | 2025-04-09 | CRM | Tallapragada Srinivas | Chief Eng, Cust Success Off | A - Grant | $0.00 | +19.4K | 50.3K | +63% | $0 | |
| 2025-04-04 | 2025-04-03 | CRM | MUNOZ OSCAR | Dir | P - Purchase | $257.28 | +3,882 | 11.8K | +49% | +$998.8K | |
| 2025-03-27 | 2025-03-26 | CRM | SCHMAIER R DAVID | Pres, Chief Product Off | S - Sale | $288.34 | -1,785 | 29.2K | -6% | -$514.7K | |
| DM | 2025-03-25 | 2025-03-22 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | M - OptEx | $0.00 | +6,952 | 128.4K | +6% | $0 |
| DM | 2025-03-25 | 2025-03-24 | CRM | Harris Parker | CTO, Co-Founder, Slack, Dir | S - Sale+OE | $284.58 | -3,273 | 125.1K | -3% | -$931.4K |
| D | 2025-03-25 | 2025-03-22 | CRM | Milano Miguel | Pres, CRO | M - OptEx | $0.00 | +4,061 | 9,925 | +69% | $0 |
| D | 2025-03-25 | 2025-03-24 | CRM | Milano Miguel | Pres, CRO | S - Sale+OE | $284.58 | -1,559 | 8,366 | -16% | -$443.7K |
| DM | 2025-03-25 | 2025-03-22 | CRM | Reddy Sundeep G. | EVP, CAO | M - OptEx | $0.00 | +1,870 | 13.2K | +16% | $0 |
| DM | 2025-03-25 | 2025-03-24 | CRM | Reddy Sundeep G. | EVP, CAO | S - Sale+OE | $284.58 | -1,909 | 12.0K | -14% | -$543.3K |
Purchase Sale Sale after option exercise All abbreviations